Core Insights - The "Double 11" shopping festival has commenced, leading to a new wave of consumer enthusiasm in the market [2] - The "National Subsidy" policy has significantly boosted sales, with a reported 103% day-on-day growth in GMV on October 15 [2] - High-value and practical products have become bestsellers, indicating a sustained consumer pursuit of quality living [2] Group 1: Consumer Behavior - The "National Subsidy" policy has driven the sales of products like the Ecovacs T50 Pro robot vacuum and the Switch 2 game console, reflecting consumer interest in quality [2] - Emotional and interest-driven consumption is emerging as a key growth driver for this year's "Double 11" [2] Group 2: Operational Strategy - The platform "What Worth Buying" is focusing on "building interest" as the core operational strategy for this year's promotions [3] - AI technology is being leveraged to enhance the efficiency of information collection and decision-making for consumers [3] - The shift from a "pulse-like explosion" in consumption to a more sustained and balanced rhythm is being observed, with ongoing efforts to upgrade interest-driven consumption [3]