Core Insights - The "silver-haired service industry" is becoming a significant part of the silver economy, with senior tourism service revenue increasing by 26.2% year-on-year in the first half of this year, indicating a shift from "elderly care" to "enjoying old age" among the elderly population [1] - The rise of silver-haired study tourism is seen as a new opportunity for the tourism industry, emphasizing a transition from superficial sightseeing to deep experiential travel, and from solo travel to group companionship [1] Group 1: Market Trends - The silver-haired study tourism model breaks the limitations of traditional sightseeing, allowing participants to gain new knowledge and skills during their travels, such as traditional crafts, calligraphy, painting, and digital technology [1] - This new model helps alleviate feelings of loneliness and social isolation among the elderly by fostering social connections based on shared interests [1] Group 2: Industry Requirements - The emergence of silver-haired study tourism demands higher quality, customization, and refinement in tourism products, pushing the market to eliminate low-quality offerings [2] - Travel agencies are now designing specialized itineraries, such as "Traditional Chinese Medicine wellness study tours," which include professional guidance and customized project intensity based on health conditions [2] - Improvements in service details, such as large-print guide signs and accessible rest areas, reflect the market's response to evolving demands [2] Group 3: Policy and Corporate Collaboration - To advance silver-haired study tourism towards higher-end offerings, collaboration between policy and corporate sectors is essential to address existing challenges [3] - There is a need for the establishment of specific standards and regulatory frameworks for silver-haired study tourism, including course design, instructor qualifications, and medical support [3] - Strengthening market supervision to combat "false study" and "low-price traps" is crucial for protecting consumer rights within the elderly demographic [3] Group 4: Product Innovation - Companies should focus on product innovation and high-end upgrades, ensuring that course content is relevant to the elderly's interests, such as traditional culture, technological innovation, and health [4] - Diverse teaching methods that emphasize experience and interaction, along with the completion of challenging tasks for certification, can enhance the sense of participation and ceremony in study tourism [4] - The social aspect of study tourism is vital, encouraging high-quality social activities that help expand interpersonal relationships among elderly travelers [4]