Core Viewpoint - The article discusses the emerging trend of elderly consumers in shopping malls, highlighting their social needs and changing consumption patterns, which present new opportunities for businesses in the retail sector [4][100]. Group 1: Elderly Consumer Behavior - Shopping malls are increasingly frequented by elderly individuals, who are seen enjoying social activities and engaging in various leisure pursuits during weekdays [6][16]. - Elderly consumers demonstrate a strong social need, utilizing malls as spaces for social interaction and enjoyment rather than merely for shopping [17][22]. - The presence of elderly consumers has transformed the perception of shopping malls, making them vibrant social hubs rather than quiet spaces during weekdays [16][100]. Group 2: Consumption Patterns - Elderly individuals are becoming more adventurous in their consumption, trying out activities and products typically associated with younger demographics, such as gaming and trendy food options [37][46]. - Malls are adapting to this demographic shift by offering tailored experiences and discounts specifically for elderly consumers, enhancing their shopping experience [53][60]. - The financial stability of elderly consumers, supported by pensions and reduced financial burdens, allows them to spend more freely on leisure and social activities [67][72]. Group 3: Market Opportunities - The retail sector is recognizing the potential of the "silver economy," with businesses actively targeting elderly consumers to sustain growth amid increasing competition [100][108]. - Shopping malls are evolving their layouts and offerings to cater to the preferences of elderly consumers, including the introduction of social spaces and community-oriented activities [109][118]. - The anticipated growth in the elderly population presents a significant market opportunity for businesses willing to adapt to their needs and preferences [112][129].