银行卡开立

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江苏张家港农商银行 为银发群体定制“零距离”金融服务
Zheng Quan Ri Bao· 2025-05-11 14:43
Core Insights - The bank has initiated a "Financial Steward" program to provide financial services directly to elderly residents in the community, addressing their mobility and operational challenges [2][3] - The program includes a "Silver Age Guardian Plan" to educate seniors on recognizing new types of scams and enhancing their financial security [3] Group 1: Service Implementation - The bank's team conducted a three-day service event, successfully activating 20 new bank cards and providing one-on-one training on smart devices for 43 elderly individuals [2] - A dedicated "Elderly Service Zone" was established at the event, equipped with large print operation guides and other assistive tools to facilitate the banking process for seniors [2] Group 2: Future Plans - The bank plans to create a "Special Needs Customer Archive" and implement a "Scheduled Home Visits + Regular Follow-ups" service mechanism to enhance support for elderly clients [3] - The bank aims to achieve comprehensive elderly service coverage across 10 villages within the district by the end of the year [3] Group 3: Community Engagement - The initiative is an extension of the "Community Market" service model, emphasizing the importance of community engagement and tailored financial services [3] - The bank intends to deepen its "Finance + Grid" service model, leveraging technology to break service boundaries and establish a community-rooted banking brand [3]