Core Viewpoint - The phenomenon of "bank soil" being marketed as a metaphysical product on e-commerce platforms has raised significant attention, with related topics trending on social media [1] Group 1: Product Description and Marketing - Some sellers claim to collect soil from five major banks, asserting it can bring wealth and prosperity to customers [2] - "Bank soil" typically refers to soil collected from the vicinity of bank entrances or green areas, and can even include dust from counting machines [5] - Products were marketed with claims that the soil could harness traditional Chinese beliefs about wealth, with prices ranging from tens to hundreds of yuan for weights between 100g to 500g [5][6] Group 2: Regulatory and Consumer Protection Concerns - The Jiangsu Consumer Protection Committee has stated that selling "bank soil" is essentially a form of superstition that could violate multiple laws and regulations, potentially harming consumer rights [2][9] - The promotion of "bank soil" may contravene the Advertising Law and could lead to environmental damage by harming urban greenery [9][10] - The practice of selling "bank soil" reflects consumer anxiety in a fast-paced society, but lacks scientific basis for its claimed benefits [9] Group 3: Recommendations and Actions - The Jiangsu Consumer Protection Committee recommends that relevant authorities enhance oversight of deceptive marketing practices and hold sellers accountable for false advertising and environmental violations [13] - E-commerce platforms are urged to fulfill their responsibilities by improving keyword filtering mechanisms and promptly removing non-compliant products [13]

Core Viewpoint - The phenomenon of selling "bank soil" has emerged as a new trend in metaphysical consumer goods, with claims that it possesses wealth-attracting properties due to its association with banks, which are seen as places of financial prosperity [16][17]. Summary by Sections Emergence of "Bank Soil" - "Bank soil" refers to soil collected from the vicinity of banks, including flowerbeds and pots within bank premises, and even dust from counting machines [3][17]. - Prices for "bank soil" range from tens to hundreds of yuan, with some listings reaching as high as 888 yuan [9][12]. Marketing and Sales - Various online platforms have seen a surge in the sale of "bank soil," with sellers promoting it as a means to enhance financial luck and dispel negative energy [10][12]. - Sellers often provide videos of the soil collection process to validate their claims, and some even offer personalized services based on the buyer's needs [14][12]. Consumer Psychology - The appeal of "bank soil" is linked to a broader trend of "wealth anxiety" among consumers, leading them to seek metaphysical solutions for financial stability [19]. - The concept of "bank soil" is marketed as a unique product with special properties, tapping into consumer desires for control over financial uncertainty [22]. Legal and Ethical Concerns - Experts have raised concerns about the legality of collecting soil from public bank areas, which may violate municipal regulations and could be considered theft if done without permission [22]. - The scientific community has dismissed the claims surrounding "bank soil," emphasizing that it lacks any supernatural properties and is essentially ordinary soil [21][22].