Group 1 - The article discusses the rising trend of metaphysical consumption among young people, highlighting how they have transformed traditional practices into modern, everyday rituals [3][4][68] - A survey conducted by "Post-Wave Research Institute" collected 668 responses, revealing that 77.5% of participants were female and 29.5% were born after 2000 [5][4] - The primary motivations for seeking metaphysical guidance include career advancement (76.5%), financial luck (74.9%), and relationship issues (49.6%) [10][8] Group 2 - The survey indicates that 60% of young people are interested in astrology, with the top three areas of focus being BaZi (Chinese astrology), Western astrology, and Tarot [17][18] - The frequency of metaphysical practices has increased, with 54% of respondents feeling they are experiencing a "Mercury retrograde" effect, leading them to seek metaphysical solutions [23][68] - Young people are allocating budgets for metaphysical services, with 60% spending less than 500 yuan annually, while 20% spend over 1000 yuan [38][41] Group 3 - The article notes a significant increase in sales of temple-related products, with a 367% rise in ticket sales for temple attractions since March [49] - Young consumers are increasingly purchasing metaphysical items, such as temple bracelets and energy crystals, with 50.8% having bought temple bracelets [40][41] - Brands are embracing metaphysical marketing, creating products that resonate with metaphysical themes, indicating a growing market for such items [44][68]

Core Insights - The article discusses the rise of "mysticism" consumption among young people in China, highlighting its dual nature as both a source of comfort and a potential scam [1][24][42] - A report indicates that 60% of surveyed users have an annual budget for mysticism consumption of less than 500 yuan, while 20% spend over 1,000 yuan [1] - The popularity of mysticism-related topics on platforms like Xiaohongshu (Little Red Book) has surged, with views exceeding 15.9 billion [1][24] Group 1: Consumer Behavior - Young people are increasingly turning to mysticism for a sense of certainty and control in an uncertain world, often spending significant amounts on services and products [1][35] - The demographic of mysticism consumers is predominantly female, accounting for 77.5%, with a significant portion being post-90s and post-00s [23][24] - The article notes that many young consumers are motivated by stress, anxiety, and a desire for emotional relief, leading to impulsive spending on mysticism [40][41] Group 2: Market Dynamics - The mysticism market has seen a dramatic increase in sales, with certain products like "energy crystals" being sold at prices 20-50 times higher than their actual cost [24][42] - Xiaohongshu has become a breeding ground for mysticism-related scams, with many users falling victim to fraudulent "masters" promising to solve personal issues [1][25] - The article highlights the emergence of a high-margin "soft superstition" industry, where low-cost items are marketed as powerful mystical tools [24][42] Group 3: Scams and Fraud - The case of a young woman named "Tian Tian" illustrates the dangers of mysticism scams, where she lost 381,700 yuan to a fraudulent "master" [10][12][44] - Many scams are perpetuated through social media platforms, where users are lured in by testimonials and promises of miraculous results [1][25] - The article emphasizes the need for consumers to be cautious and to document interactions with suspected fraudsters to protect themselves [42][44] Group 4: Industry Players - The article notes that even highly educated individuals are entering the mysticism field, often leveraging their backgrounds to market services [26][27] - Training programs for aspiring "masters" are proliferating, creating a cycle of exploitation where new practitioners are encouraged to find their own clients [28] - The global spiritual consumption market is projected to grow significantly, indicating a broader trend beyond just the Chinese market [34]

Core Insights - The article discusses the rising trend of metaphysical consumption among young people, highlighting how they utilize various forms of divination and spiritual practices to navigate life's uncertainties and stressors [5][57]. - A survey conducted by "Houlang Research Institute" reveals that young individuals are increasingly turning to metaphysical tools, with a significant focus on career and financial success rather than traditional desires like love [8][32]. Group 1: Demographics and Preferences - The survey collected 668 responses, with 77.5% female and 22.5% male participants, indicating a strong female interest in metaphysical practices [6][7]. - The most sought-after forms of metaphysical guidance include BaZi (Chinese astrology) at 60.0%, Western astrology at 55.8%, and Tarot cards at 44.8% [15][14]. - Young people are primarily concerned with career luck (76.5%) and financial luck (74.9%), while only 49.6% seek love luck, showing a shift in priorities [8][9]. Group 2: Spending Habits - Approximately 60% of young people allocate less than 500 yuan annually for metaphysical services, while 20% spend over 1000 yuan [32][33]. - Common purchases include temple bracelets (50.8%), prayer pendants (38.6%), and energy crystals (30.1%), reflecting a growing market for metaphysical products [34][35]. Group 3: Reasons for Seeking Metaphysical Guidance - The primary motivations for engaging in metaphysical practices include alleviating stress and anxiety (70%), seeking explanations for current situations, and satisfying curiosity [41][42]. - The need for metaphysical support is particularly pronounced among younger generations, with 75% of post-00s and 78.3% of post-95s expressing a desire for such guidance [44]. Group 4: Trends and Cultural Shifts - The article notes a cultural shift where traditional practices like visiting temples are being replaced by more accessible forms of divination, such as AI fortune-telling and social media-driven astrology [57][58]. - The metaphysical market is evolving, with brands incorporating metaphysical themes into their products, indicating a blend of spirituality and consumerism [36][58].

赛博巫蛊，正在形成一个隐性的市场。巫师算命、职场巫术、给他人下电子"诅咒"等花样层出不穷，一些和巫蛊相关的内容流量达到几千万次，还有著名 的集团公司公开招聘玄学博主。本文来自微信公众号：刀锋时间 （ID：hardcorereadingclub），作者：花瓢白，头图来自：受访者邓启耀供图 在原始社会，巫术是一种极为普遍的现象。叫魂、拆姻、炼蛊、扎小人、斗风水，因其暗黑而被称为"黑巫术"的巫蛊衍化出多种形式，以供人类处理与自 然、社会以及他人的矛盾，一直是神秘而让人战栗的存在。 巫术也是最古老的一种玄学消费，不少古人愿意为各种虚无缥缈的仪式散尽千金。请巫师作法，祈求消灾免难、多财多福，属于巫术中的"白巫术"（或 称"吉巫术"），类似于求神拜佛。 今天，巫蛊现象仍不鲜见。2024年，贵州省公安机关侦破一起网红"苗圣"案，男子杨某某打着治病消灾、驱瘟解蛊等旗号，自称掌握"能量玄学密码"，对 粉丝实施诈骗。同年，湖南省凤凰县一男子自称"下蛊大师"，声称可以通过"下情蛊"挽回爱情，兜售三种级别的"下蛊套餐"，有17名受害者受骗。此人同 样被公安机关抓获。 《新周刊》：聊聊在巫蛊的田野调查中你觉得最惊心动魄的一段经历。 邓 ...

Group 1 - Wang Ziru announced his return to Bilibili as "Wang Ziru AI," focusing on AI content creation and helping traditional industries with digital transformation, citing quick financial returns as a motivation [1] - ByteDance's overseas employees experienced food poisoning, leading to a lawsuit against the restaurant Yunhaiyao for violating food sales laws and public health regulations [2] - Yonghui Supermarket is set to open its 100th store redesigned in the "Fat Donglai" model, indicating a shift towards quality retail and a systematic approach to this model [4] Group 2 - Reports indicate that some regions in China have paused the "national subsidy" for home appliance replacements due to exhausted funds, with a total subsidy of approximately 1.2 billion [3] - The chairman of Xizi Elevator, Liu Wenchao, passed away at the age of 54, as confirmed by the company [6] - The company *ST Renle, known as the "first private supermarket stock," is facing delisting due to negative net assets of -387 million yuan as of 2023 [5] Group 3 - Lululemon reported a 7% year-on-year increase in global net revenue for Q1 2025, reaching $2.4 billion, with international business growing by 19% [16] - The AI video software PixVerse launched its domestic version "Pai Wo AI," attracting over 60 million global users and 16 million monthly active users [14] - The company North China Kangyuan completed a 200 million yuan A-round financing to develop clean energy projects [20]

Group 1: Company Listings - Zhou Li Fu Jewelry Co., Ltd. has recently passed the listing hearing on the Hong Kong Stock Exchange, with China International Capital Corporation and CITIC Securities International as joint sponsors [1] - Yisiwei (Hangzhou) Technology Co., Ltd. has had its initial public offering application accepted by the Shanghai Stock Exchange for the Sci-Tech Innovation Board [1] Group 2: Market Trends and Consumer Behavior - The sales of the "Peak Reading Ten Thousand Volumes" high school exam prediction book reached between 25 million to 50 million yuan in April alone, despite reported errors in the content [2] - The price of Labubu blind boxes has seen significant markups, with hidden variants being sold for 20 to 30 times their original price, indicating a strong secondary market demand [3] Group 3: Corporate Actions and Financial Performance - Procter & Gamble announced plans to lay off 7,000 employees globally, representing 15% of its non-production workforce, as part of a restructuring strategy [5] - Walmart was fined over 279,000 yuan for selling non-compliant food products, highlighting regulatory scrutiny in the retail sector [4] Group 4: Economic Indicators and Wealth Distribution - The number of millionaires globally reached 23.4 million in 2024, a 2.6% increase from the previous year, with the U.S. leading in millionaire growth [6] - The Jiangsu province's tourism sector saw a 305% increase in bookings during a local football league event, showcasing the economic impact of sports events on local economies [3] Group 5: Industry Developments - AMD announced the acquisition of open-source software company Brium, aiming to enhance its AI solutions capabilities [8] - NIO clarified that recent rumors regarding its involvement in ride-hailing services were a misunderstanding, indicating a focus on its core automotive business [5]

Core Viewpoint - The phenomenon of selling "bank soil" has emerged as a new trend in metaphysical consumer goods, with claims that it possesses wealth-attracting properties due to its association with banks, which are seen as places of financial prosperity [16][17]. Summary by Sections Emergence of "Bank Soil" - "Bank soil" refers to soil collected from the vicinity of banks, including flowerbeds and pots within bank premises, and even dust from counting machines [3][17]. - Prices for "bank soil" range from tens to hundreds of yuan, with some listings reaching as high as 888 yuan [9][12]. Marketing and Sales - Various online platforms have seen a surge in the sale of "bank soil," with sellers promoting it as a means to enhance financial luck and dispel negative energy [10][12]. - Sellers often provide videos of the soil collection process to validate their claims, and some even offer personalized services based on the buyer's needs [14][12]. Consumer Psychology - The appeal of "bank soil" is linked to a broader trend of "wealth anxiety" among consumers, leading them to seek metaphysical solutions for financial stability [19]. - The concept of "bank soil" is marketed as a unique product with special properties, tapping into consumer desires for control over financial uncertainty [22]. Legal and Ethical Concerns - Experts have raised concerns about the legality of collecting soil from public bank areas, which may violate municipal regulations and could be considered theft if done without permission [22]. - The scientific community has dismissed the claims surrounding "bank soil," emphasizing that it lacks any supernatural properties and is essentially ordinary soil [21][22].