Core Viewpoint - The report highlights a decline in the scale of bank wealth management sales in December 2025, with a total of 13.46 trillion yuan, a decrease of 1.05% from November, but an increase of 10% from the beginning of the year. The growth is attributed to a "deposit migration" logic, indicating a shift in customer preferences towards wealth management products [2][6]. Group 1: Bank Performance - Postal Savings Bank showed a remarkable growth rate of 27.2%, leading among the 11 national banks, while China Merchants Bank followed with a 12.2% increase [2][4]. - In absolute terms, China Merchants Bank led with a wealth management sales scale of 4.41 trillion yuan, followed by CITIC Bank and Industrial Bank, each exceeding 1 trillion yuan [2][4]. - The ranking of the 11 banks remained relatively stable, with Postal Savings Bank rising from 7th to 4th place by the end of the year [2][4]. Group 2: Market Dynamics - The overall wealth management sales scale of the 11 banks increased by 1.22 trillion yuan, reflecting a 10% growth from the beginning of the year, with three banks (Postal Savings, China Merchants, and Huaxia) achieving growth rates above 10% [5][6]. - The average yield of wealth management products fell below 2% for the first time, at 1.98%, yet the number of investors increased by 14.37%, indicating a strong demand for stable-return products [8][9]. - The "deposit migration" narrative remains a key driver for the growth of wealth management, as banks focus on deeper market penetration and optimizing customer service [9][10]. Group 3: Future Outlook - Predictions suggest that by the end of 2026, the wealth management scale could reach approximately 38 trillion yuan, with a growth rate of around 12% [11]. - The average risk index is expected to gradually rise, and the proportion of long-term products is anticipated to increase, while T+0 products will decrease [11].

Core Insights - The total scale of wealth management products sold by 11 national banks reached 13.46 trillion yuan by December 2025, showing a decrease of 1.05% from November but a growth of 10% compared to the beginning of the year [1] Group 1: Wealth Management Market Trends - The data indicates a "quarter-end contraction" characteristic in the wealth management sector during the last two months of the year [1] - The growth in wealth management scale is largely driven by the "deposit migration" logic, suggesting a shift in consumer behavior towards wealth management products [1] Group 2: Bank Performance - Postal Savings Bank exhibited a strong growth rate of 27.2% for the year, leading among the 11 banks in the study [1] - China Merchants Bank, known as the "king of retail," recorded a growth of 12.2% from the beginning of the year, placing it second in growth rate [1] Group 3: Strategic Insights - Analysts suggest that the key to significant growth for these banks lies in their extensive and down-market channels, as well as a strategic shift towards "product allocation" [1]