从绝对代销规模上来看，2025年12月，招商银行以4.41万亿元的规模独占鳌头；第二梯队，中信、兴业、邮储、交行、民生规模也在万亿以上，其中中信、 兴业分别达到1.5万亿、1.3万亿的量级，另外三家均在1万亿级别；浦发、光大、平安三家规模接近万亿，分别在8000万到9300万水平；华夏、广发规模较 低，分别为3400万及1600万左右。 11家银行理财代销座次较年初相对稳定，仅邮储银行实现"飞升"，超越交行、民生、浦发，由年初的第7位升至年末的第4位。 纳入统计的11家全国性银行共包括2家国有行及9家股份行，分别为：邮储银行、交通银行、招商银行、兴业银行、中信银行、浦发银行、民生银行、光大银 行、平安银行、华夏银行、广发银行。 邮储银行理财代销规模为何劲增？ 从单家银行的全年规模增长情况来看，邮储以27.2%的增速"领跑"，表现颇为亮眼，在11家全国性银行中稳居第一。此外，招行、华夏2家银行增速也均在 10%以上。 21世纪经济报道记者采访了解到，邮储银行零售理财的高增速，与其近年来在总行层面推进的一系列改革密切相关。邮储银行一位总行人士向记者表示，过 去一年，总行持续扩大理财代销渠道，大力推动零售理财代销业 ...

Core Insights - The total scale of wealth management products sold by 11 national banks reached 13.46 trillion yuan by December 2025, showing a decrease of 1.05% from November but a growth of 10% compared to the beginning of the year [1] Group 1: Wealth Management Market Trends - The data indicates a "quarter-end contraction" characteristic in the wealth management sector during the last two months of the year [1] - The growth in wealth management scale is largely driven by the "deposit migration" logic, suggesting a shift in consumer behavior towards wealth management products [1] Group 2: Bank Performance - Postal Savings Bank exhibited a strong growth rate of 27.2% for the year, leading among the 11 banks in the study [1] - China Merchants Bank, known as the "king of retail," recorded a growth of 12.2% from the beginning of the year, placing it second in growth rate [1] Group 3: Strategic Insights - Analysts suggest that the key to significant growth for these banks lies in their extensive and down-market channels, as well as a strategic shift towards "product allocation" [1]