Core Viewpoint - Anta Group is reportedly pursuing the acquisition of Reebok's China operations from Authentic Brands Group (ABG), following its recent acquisition of the German outdoor brand Jack Wolfskin, marking a significant step in its global expansion strategy [1][10]. Group 1: Anta's Acquisition Strategy - Anta's interest in acquiring Reebok has been circulating since March, highlighting its aggressive growth through mergers and acquisitions [7]. - The company has successfully transformed brands like FILA from loss-making entities into profitable ventures, with FILA's revenue reaching 26.63 billion yuan in 2024, accounting for 37.6% of Anta's total revenue [7][10]. - Anta's acquisition strategy is characterized by a diversified brand portfolio that spans various price points, allowing it to cater to different consumer segments without internal competition [11]. Group 2: Reebok's Historical Context - Reebok, once the world's leading sports brand in the 1990s, has seen a significant decline, with its global market share projected to remain below 1.5% in 2024 [6][12]. - The brand was acquired by Adidas for $3.8 billion in 2006, but failed to meet growth expectations, leading to its sale to ABG for €2.1 billion (approximately $2.5 billion) in 2021 [4][6]. - Reebok's sales in China have been underwhelming, with total sales on major e-commerce platforms amounting to only 160 million yuan last year, contrasting sharply with Nike's performance [7][12]. Group 3: Market Implications - The potential acquisition of Reebok could provide Anta with new growth opportunities, especially as some of its existing brands face slowing growth [11][12]. - There are concerns among consumers regarding Reebok's pricing strategy post-acquisition, particularly if it aligns more closely with Anta's existing brands like FILA, which may lead to market overlap [12].