Core Viewpoint - Bairun Co., Ltd. reported a decline in revenue and net profit for the first half of 2025, primarily due to a downturn in its alcoholic beverage segment, particularly the RIO pre-mixed cocktails, which have seen significant drops in sales and production [1][2][3]. Financial Performance - In the first half of 2025, Bairun achieved revenue of 1.489 billion yuan, a year-on-year decrease of 8.56% [1]. - The net profit attributable to shareholders was 389 million yuan, down 3.32% year-on-year, with the non-recurring net profit declining by 9% [1]. - In Q2, revenue was 752 million yuan, a 9% year-on-year decline, with net profit dropping over 10% [1]. Alcoholic Beverage Segment - The revenue from alcoholic products in the first half was 1.297 billion yuan, a decline of 9.35%, accounting for nearly 90% of Bairun's total revenue [2]. - Sales volume of RIO products fell by 12.68% year-on-year, with production also experiencing a double-digit decline [3]. Product Development and Marketing - RIO's focus remains on strengthening the "358" brand positioning and launching new products, including a limited edition Qingmei Longjing flavor and a new jelly wine that sold out quickly [3][5]. - Despite these efforts, the overall downward trend in sales persists, attributed to weak offline channels, which saw a 9% drop in revenue [4]. Cost Management - Bairun has managed to keep its gross margin stable due to a 24% reduction in sales expenses and a decrease in operating costs that outpaced revenue decline [5][6]. Whiskey Business - Bairun's whiskey segment, launched from the Laizhou Distillery, has introduced several products but has not yet significantly impacted overall revenue [8][10]. - As of June 2025, the Laizhou Distillery had accumulated 500,000 barrels, showing significant growth from the previous year [10].