Core Viewpoint - The recent exposure of counterfeit jade sales in live streaming from Shifo Temple in Henan has raised public concern, highlighting the need for a constructive approach to promote healthy industry development while addressing serious issues [1] Group 1: Incident Overview - The incident involved a few live streamers who engaged in fraudulent activities such as forging certification and fabricating origins, which not only violated market rules but also legal boundaries [1] - The local government has taken swift action by forming a joint investigation team, controlling the involved individuals, shutting down illegal live streaming rooms, and initiating a comprehensive market cleanup [1] Group 2: Industry Context - Shifo Temple is recognized as a benchmark for Chinese jade culture, housing nearly 400,000 practitioners and achieving annual sales exceeding 50 billion yuan, with a complete industry chain from raw material procurement to end sales [2] - The market is well-planned with distinct professional zones, effectively preventing the mixing of genuine and counterfeit products, and local merchants adhere to the "jade virtue" tradition by transparently informing customers about product attributes [2] Group 3: Regulatory Recommendations - There is an urgent need for collaborative efforts to address regulatory gaps, including establishing a regular inspection mechanism focusing on qualification reviews, promotional language, and authenticity of certification in live streaming [1][2] - The industry association should play a guiding role by creating a credit archive for live streamers and implementing industry bans for violators [1][2] Group 4: Opportunities for Improvement - The incident serves as a wake-up call for the jade industry, presenting an opportunity to reshape its image through initiatives like "Quality Jade Campaign" and establishing official flagship stores on e-commerce platforms [3] - Live streaming platforms must enhance their responsibilities by implementing AI technology for monitoring false advertising and improving consumer protection channels [4] Group 5: Consumer Awareness - Consumers are advised to remain vigilant when purchasing jade, prioritizing products with "Shanping Jade Traceability Certification" and requesting authoritative certification from recognized institutions [4] - The development of the jade industry is likened to the process of refining a raw gem, suggesting that with collective efforts, the "Jade from Zhenping" brand can regain its luster [5]