浴火重生正当时，危机往往孕育着变革机遇。此次事件为镇平玉器产业敲响警钟，也提供了重塑形象的 契机。建议当地行业协会及知名品牌抓住这个公众关注的窗口期，及时有效地开展 "玉都品质行" 系列 活动，邀请权威媒体走进生产车间，展示从原石切割到成品抛光的全流程；在电商平台开设"镇平玉器 官方旗舰店"，集中展示获得"天工奖""百花奖"的大师作品；联合中国珠宝玉石首饰行业协会推出 "镇平 玉雕溯源认证"，消费者扫码即可查看产品材质、工艺等级等详细信息。 直播平台在此次事件中难辞其咎。根据《网络直播营销管理办法》，平台不仅要对商家资质进行形式审 核，更需对直播内容的真实性承担实质审查义务。然而部分平台为追求流量，对"产地直供""孤品秒 杀"等虚假话术视而不见，甚至默许主播使用"帝王龙血砂""深海寒冰玉"等虚构概念误导消费者。这种 纵容无异于为造假者提供温床，必须依法追责。 同时，电商平台应立即行动起来：一方面建立智能监测系统，运用 AI 技术识别虚假宣传、伪造证书等 行为；另一方面完善消费者维权通道，对投诉率超标的直播间实施限流直至封禁。参考以往"直播售假 案"的处理经验，平台需与监管部门建立数据共享机制，对涉案资金流向、 ...

Core Viewpoint - The National Market Supervision Administration has launched a special campaign to combat fraudulent practices targeting the elderly in the pharmaceutical and health product markets [1] Group 1: Regulatory Actions - Local market supervision departments will focus on the pharmaceutical and health product sectors for the elderly, addressing false advertising, price fraud, illegal advertisements, and illegal additives that infringe on the rights of the elderly and disrupt market competition [1] - The campaign includes a "You Shoot, We Check" initiative, encouraging the public to report suspected illegal activities by capturing evidence, which will help in the timely collection and handling of violations [1] Group 2: Objectives - The initiative aims to protect the legitimate rights of the elderly and continuously optimize the market competition environment [1]