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240小时免签下北京入境游|慕田峪长城副总经理郭敏:入境游客正在从传统观光向沉浸式、定制化体验拓展
Bei Jing Shang Bao· 2025-10-26 12:02
Group 1 - The core viewpoint of the article highlights the significant increase in inbound tourism to the Mutianyu Great Wall, with a total of 630,000 visitors since 2025, representing a 58% year-on-year growth [2] - The growth in inbound visitors is attributed to three main initiatives: the establishment of a global media communication matrix, ongoing international storytelling efforts, and enhancements in service capabilities through staff language training [2] - The implementation of favorable inbound tourism policies in Beijing has led to upgrades in facilities and services, including multilingual ticketing interfaces and AI-guided tours, improving the overall visitor experience [2] Group 2 - Foreign tourists are shifting from traditional sightseeing to immersive and customized experiences, as evidenced by the launch of the XR film "Dragon Soaring for Thousands of Miles," which allows visitors to engage deeply with the history of the Great Wall [3] - The "Great Wall VIP Customized Tour" product has gained popularity among international tourists, featuring exclusive services such as private transportation, high-level tour guides, and personalized gifts, with a booking rate of 87% [3] - The company plans to continue diversifying its product offerings and deepening visitor experiences to enhance engagement and emotional resonance, contributing to the high-quality development of Beijing's inbound tourism [3]