Group 1: Cultural Tourism Trends - The core of inbound tourism is cultural immersion, with a shift from traditional sightseeing to immersive experiences for foreign tourists visiting Beijing [1] - The Mutianyu Great Wall has seen a 58% year-on-year increase in inbound visitors since 2025, totaling 630,000 visitors, attributed to enhanced media outreach, international service training, and upgraded visitor facilities [3] - Shichahai is transforming into a "living museum" of Beijing culture, with a 17% increase in foreign tourists taking boat rides from January to October, focusing on immersive experiences of local life [6] Group 2: Hospitality and Dining Innovations - The influx of tourists from emerging markets is changing the focus of inbound tourism from major cities to cultural hubs like Xi'an and Chengdu, with a preference for deep cultural experiences [8] - Traditional dining experiences, such as those offered by the famous Peking Duck restaurant, are becoming key to foreign tourists' cultural experiences, with a 25% increase in inbound group visits this year [10] - The integration of cultural elements into hotel services, such as traditional Chinese aesthetics and local experiences, is becoming essential for attracting high-end tourists [8] Group 3: Traditional Arts and Cultural Exchange - There is a growing interest in traditional Chinese opera, with efforts to create a professional experience system to promote cultural exchange and attract more foreign visitors [12] - The use of color symbolism in Peking opera, which connects deeply with cultural values, highlights the need for specialized experiences tailored to different nationalities and cultures [13]

Core Insights - The primary focus during the "14th Five-Year Plan" period will be the development of inbound tourism in China, driven by demand-side policy initiatives such as visa exemptions and enhanced payment convenience [1][2] - By 2025, inbound tourism is expected to exhibit three main characteristics: the positive effects of unilateral visa exemptions, the widespread implementation of a 240-hour transit visa exemption policy, and significant growth in the individual traveler market [1][2] Demand-Side Insights - Different markets have varying demands for visa exemptions, necessitating a detailed approach to categorizing exempt countries and tourist groups [1] - A whitelist system should be established to expand the visa exemption range, allowing tourists with a clean record of visits to China in the past five years to qualify for multiple visa exemptions [1] - An intelligent visa review system is recommended to enhance the efficiency of visa exemption approvals [1] Supply-Side Insights - Accelerating the development of world-class tourist cities is essential for supporting inbound tourism, emphasizing the importance of urban infrastructure alongside scenic area development [2] - The potential of study tourism as a significant segment of the inbound market should be explored, with a focus on building a comprehensive inbound study tourism system [2] - A complete inbound tourism industry chain should be established, including a national tourism promotion agency to market Chinese tourism products and culture globally [2] Market Trends - The inbound tourism market is currently in a rapid recovery phase, with notable growth in specific markets such as Italy and Spanish-speaking countries [4] - Free independent travel is becoming the dominant mode of travel for inbound tourists, driven by improved visa policies and transportation convenience [5] - There is a growing demand for differentiated dining and travel experiences among inbound tourists, particularly those traveling with children [6] Innovative Experiences - Inbound tourists are increasingly favoring immersive and customized experiences over traditional sightseeing [10] - The integration of technology and culture in tourism experiences is gaining traction, with strong interest from foreign visitors in innovative offerings [8] - Traditional dining experiences, such as those offered by time-honored brands, are becoming key avenues for foreign tourists to engage with Chinese culture [14]

郭敏表示，外国游客对慕田峪长城的传统观光正在向沉浸式、定制化体验拓展。今年10月，慕田峪长城 推出的XR影片《龙腾万里》实现中英文同步上线，游客可通过XR眼镜进行深度游，了解长城的前世今 生，跟古代士兵对话，飞跃慕田峪长城领略四季变化。同时，"长城尊享VIP定制游"产品受到境外游客 热烈欢迎，这个产品内容包括专车接送、国宾级讲解员陪同游览，还拥有专属伴手礼、茶歇、休息室等 10余项专属服务，预订占比达87%。 郭敏强调，未来慕田峪长城将继续推进产品多元化与体验深度化，进一步激发入境游客的参与意愿和情 感共鸣，助力北京入境旅游高质量发展。 北京商报讯（记者 关子辰 牛清妍）10月22日，北京商报社举办以"240小时免签政策下的入境游"为主题 的2025深蓝智库年度沙龙。在圆桌对话环节中，慕田峪长城副总经理郭敏介绍，2025年以来景区累计接 待入境游客63万人次，同比增长58%。 郭敏表示，慕田峪长城入境游客增长主要得益于三方面举措：一是持续构建全球融媒体传播矩阵，十余 年来坚持面向国际讲好长城故事，目前，慕田峪长城在境外平台已积累超100万粉丝，显著提升品牌辨 识度。二是持续推进软硬件设施与服务国际化，坚持常年 ...