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长城汽车超跑计划2026年底亮相 魏建军:项目已启动四五年
Mei Ri Jing Ji Xin Wen· 2025-09-29 11:38
Core Insights - Great Wall Motors plans to unveil its supercar model by the end of 2026, a project that has been in development for four to five years under the direct supervision of Chairman Wei Jianjun [1][3] - The supercar's prototype has been completed, and the company is actively seeking suppliers with experience in ultra-luxury brands to assist in building its BG brand [3][5] - Wei Jianjun emphasizes a strategic focus on small electric vehicles for urban use, while advocating for hybrid models for larger vehicles, indicating a clear direction for the company's product lineup [3][4] Group 1 - The supercar project has been personally overseen by Chairman Wei Jianjun, with the prototype already completed [1] - Great Wall Motors is conducting a tender for suppliers to assist in the development of its ultra-luxury BG brand [3] - The company aims to create a true supercar, moving beyond just market survival [1] Group 2 - Wei Jianjun advocates for small electric vehicles as city cars, while promoting hybrid models for larger vehicles, reflecting a strategic product differentiation [3][4] - The Ora brand is expected to focus on A0 and A-level pure electric vehicles, aligning with the company's vision for electric mobility [4][5] - Great Wall Motors has set a "four modernization strategy" aimed at global expansion and product diversification, with a significant portion of sales coming from overseas markets [5]