长安荔枝奶茶

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观茶| 新茶饮带动地域特色原料出圈,岭南水果成顶流
Nan Fang Nong Cun Bao· 2025-06-26 01:36
Core Viewpoint - The new tea beverage industry is increasingly incorporating regional specialty ingredients, particularly fruits from the Lingnan region, which are gaining popularity and becoming mainstream in the market [1][3][18]. Group 1: New Product Launches - Various brands are introducing new tea beverages featuring seasonal fruits like lychee and yellow skin fruit, showcasing a trend towards utilizing local ingredients [6][21]. - Notable new products include "Sea Salt Lychee Ice Tea" from Tea Baidao, which reportedly contains 19 fresh lychees per cup, achieving sales of over 2 million cups within five days, consuming 25 million lychees in total [8][9]. - Other brands like Heytea and Luckin Coffee are also launching innovative products such as "Fragrant Yellow Skin Peach" and "Lychee Ice Brew Coffee," respectively, indicating a competitive market focused on fruit-based offerings [7][10][12]. Group 2: Market Trends - The trend of integrating regional fruits into new tea beverages is not isolated; it reflects a broader movement where various local ingredients like citrus, mulberries, and other fruits are breaking regional barriers and becoming staples in the industry [21][22]. - The emergence of regional specialty ingredients as a permanent fixture in the new tea beverage menu highlights the industry's evolution from mere beverage providers to facilitators of local agricultural products [26][30]. - The "brand + origin" model is becoming a trend in the new tea beverage sector, with brands establishing their own cultivation bases and collaborating with local farmers to enhance supply chain efficiency and product differentiation [28][29].