长沙世界之窗主题活动
Search documents
电广传媒国庆假期接待游客超200万人次
Zheng Quan Shi Bao Wang· 2025-10-10 04:36
Core Insights - The tourism market in Hunan province showed strong performance during the National Day holiday, with nearly 40 million visitors received, representing a year-on-year increase of 19.35% [1] - The company, Electric Broad Media, and its subsidiary Mango Cultural Tourism, received over 2 million visitors during the 8-day holiday period, generating approximately 30 million yuan in revenue [1][2] - The company's "Three Xiang Star Action" has established a product matrix covering theme parks, high-end hotels, cultural and commercial tourism complexes, and mountainous scenic spots across 10 projects in 8 cities [1] Group 1: Performance Metrics - During the holiday, Changsha World Window hosted the "Chinese Carnival: Mastery Showcase" event, attracting around 80,000 visitors and generating over 12 million yuan in revenue [1] - The Saint Jue Fei Si Hotel achieved full occupancy during the first four days of the holiday, with an average occupancy rate of 73%, marking a three-year high for the National Day holiday [1] - New projects performed well, with Huaihua Yushuwan Youth Square receiving 650,000 visitors and generating about 6 million yuan; Xiangtan Wanlou Mango Youth Wharf welcomed 428,000 visitors [1] Group 2: Strategic Developments - Electric Broad Media is leveraging a "media + cultural tourism" dual-driven approach to enhance its tourism business [2] - The company’s "New Cultural Tourism" strategy is focused on integrating culture with technology and tourism, exploring a unique development path of "media + tourism" [2] - In the first half of 2025, the company reported a rapid growth in its cultural tourism business, with a total of 4.12 million visitors received, a year-on-year increase of 97%, and achieved operating revenue of 1.968 billion yuan, up 9.45% [2]