今年国庆假期，湖南文旅市场表现活跃，全省累计接待游客近4000万人次，同比增长19.35%。电广传 媒(000917)及其旗下芒果文旅以"八城十景"的业务布局，在假期8天内累计接待游客超200万人次，实现 营收约3000万元。 目前，电广传媒开展的"三湘星光行动"已在省内8个地市布局10个项目，形成了覆盖主题公园、高端酒 店、文商旅综合体及山岳型景区等多重业态的产品矩阵。 在新文旅战略引领下，电广传媒持续推进"文化+科技""文化+旅游"的融合发展模式，探索"传媒+旅 游"的特色发展路径。公司2025年半年度报告显示，上半年文旅业务发展迅速，各景区累计接待游客412 万人次，同比增长97%。报告期内，公司实现营业收入19.68亿元，同比增长9.45%。 电广传媒表示，未来公司将继续深化"新文旅"战略，通过优化业务结构、深化资源整合，持续推进文旅 业务的创新发展，不断满足游客的文旅消费需求。 新开业项目表现突出。怀化榆树湾青春广场累计接待游客65万人次，创收约600万元；湘潭万楼·芒果青 年码头接待游客42.8万人次；衡阳青春东洲岛接待游客实现大幅增长。此外，武冈云山国家森林公园、 安化茶马古道等项目也通过特色活 ...

本报讯 （记者何文英）9月29日上午，武冈市云山国家森林公园景区湖南芒果文旅全新运营新闻发布 会，在云山景区游客服务中心举行。湖南电广传媒股份有限公司（以下简称"电广传媒"）旗下湖南芒果 文旅投资有限公司（以下简称"芒果文旅"）正式入驻云山国家森林公园景区，将全面展开为期20年的运 营合作。云山国家森林公园成为电广传媒"新文旅"版图的首个山岳景区。山岳型文旅产品实现从0到1的 突破，对电广传媒进一步丰富产品矩阵、拓展省内外市场具有重要战略意义。云山国家森林公园亦成为 电广传媒"三湘星光行动"点亮的第十颗星。 值得一提的是，马上到来的国庆中秋"双节"，芒果文旅深挖云山本地文化底蕴，创新性地推出"飞仙的 诱惑：蟠桃大会"沉浸式体验主题文化活动。本次活动以卢生、侯生在此飞升成仙的古老传说为故事基 石，结合云山云海雾涛等自然资源，主打"来云山，不焦虑"，在景区1372.5米海拔的紫霄峰（云山宝 顶）打造一场别具特色的云山"品仙桃、赏仙舞"仙境之旅。 业内人士认为，云山国家森林公园项目的启动展现了电广传媒"新文旅"多元业态布局与战略纵深推进的 强劲实力，由此公司"新文旅"战略迎来里程碑："三湘星光行动"实现在长沙、衡阳 ...

Group 1 - The core viewpoint of the news is the successful opening of the Yushuwan Youth Square, which is a key project for the 5th Hunan Tourism Development Conference, showcasing the integration of culture and technology in a comprehensive cultural and tourism complex [1][2] - The Yushuwan Youth Square is a collaboration between the Huaihua Municipal Government and Hunan Electric Media Co., Ltd., aiming to revitalize idle assets and create a vibrant cultural and tourism space [1][2] - The project features a variety of cultural elements, including the world's largest Dong ethnic drum tower and an immersive experience center that combines ancient civilization with digital technology [1][2] Group 2 - The square presents local specialties from the 13 counties and districts of Huaihua, promoting a "one county, one specialty" approach that enhances the overall cultural tourism experience [2] - Daily performances and numerous dining options create a comprehensive cultural tourism experience, making it a one-stop destination for visitors [2] - The project is part of a broader strategy by Hunan Electric Media to implement the "Mango Cultural Tourism" initiative, which has successfully launched multiple projects across the province [3]

Group 1 - The "May Day" holiday saw significant growth in the tourism sector, with Electric Broad Media's cultural tourism segment receiving 523,000 visitors, a year-on-year increase of over 83%, and revenue growth of 63.8% [1] - The "International Street Art Festival" in Changsha attracted 80,000 visitors over five days, marking a 60% increase, with revenue reaching 12 million yuan, up 73% [2] - The newly opened Anhua Tea Horse Road Scenic Area achieved record highs with 15,000 visitors and revenue of 1.55 million yuan, showcasing the successful integration of cultural elements [3] Group 2 - The third Hunan Tourism Development Conference highlighted innovative experiences, such as the digital Shanshan Academy, which allows visitors to interact with AI figures, attracting 187,000 visitors [4] - The hotel sector experienced high occupancy rates, with the Saint Jue Feisi Hotel's "May Day Fresh Catch" event drawing 15,000 visitors and achieving an average occupancy rate of 83.3% [4] - Electric Broad Media's "New Cultural Tourism" strategy is proving effective, with plans to continue product innovation and technology integration to enhance consumer experiences and drive high-quality development in the cultural tourism industry [4]

Core Viewpoint - The Anhua Tea Horse Road project, developed by Hunan Electric Media Co., Ltd. in collaboration with the Anhua County government, aims to transform the traditional tourism model into a unique micro-vacation destination, enhancing local tourism and promoting rural revitalization [1][2]. Group 1: Project Overview - The Anhua Tea Horse Road scenic area has been upgraded and will officially open during the May Day holiday, featuring a unique blend of cultural and recreational experiences [1]. - The project is part of a broader strategy to activate Anhua's rich tourism resources and support comprehensive tourism development [1][2]. - The total investment in the project exceeds 200 million yuan, with various new business formats being developed over the past three years [2]. Group 2: Strategic Development - The company has implemented a "new cultural tourism" strategy, focusing on product innovation and resource management, leveraging the Mango IP to create new tourism concepts [2]. - Since 2022, the company has rapidly become a key player in Hunan's cultural tourism industry, successfully launching several benchmark projects [2]. - The company is currently advancing the second phase of the project, which includes developing unique products like the Si You Valley and Adventure Park [3].