Core Insights - The tourism market in Hunan province showed strong performance during the National Day holiday, with nearly 40 million visitors received, representing a year-on-year increase of 19.35% [1] - The company, Electric Broad Media, and its subsidiary Mango Cultural Tourism, received over 2 million visitors during the 8-day holiday period, generating approximately 30 million yuan in revenue [1][2] - The company's "Three Xiang Star Action" has established a product matrix covering theme parks, high-end hotels, cultural and commercial tourism complexes, and mountainous scenic spots across 10 projects in 8 cities [1] Group 1: Performance Metrics - During the holiday, Changsha World Window hosted the "Chinese Carnival: Mastery Showcase" event, attracting around 80,000 visitors and generating over 12 million yuan in revenue [1] - The Saint Jue Fei Si Hotel achieved full occupancy during the first four days of the holiday, with an average occupancy rate of 73%, marking a three-year high for the National Day holiday [1] - New projects performed well, with Huaihua Yushuwan Youth Square receiving 650,000 visitors and generating about 6 million yuan; Xiangtan Wanlou Mango Youth Wharf welcomed 428,000 visitors [1] Group 2: Strategic Developments - Electric Broad Media is leveraging a "media + cultural tourism" dual-driven approach to enhance its tourism business [2] - The company’s "New Cultural Tourism" strategy is focused on integrating culture with technology and tourism, exploring a unique development path of "media + tourism" [2] - In the first half of 2025, the company reported a rapid growth in its cultural tourism business, with a total of 4.12 million visitors received, a year-on-year increase of 97%, and achieved operating revenue of 1.968 billion yuan, up 9.45% [2]

Core Insights - Hunan Mango Cultural Tourism officially entered Yunshan National Forest Park for a 20-year operational partnership, marking a significant expansion in the company's "new cultural tourism" strategy [1] - The park, covering 3,110 hectares, is recognized for its ecological and cultural significance, presenting substantial development potential [1] - The project is part of the "Three Xiang Star Action," with Yunshan becoming the tenth site illuminated by this initiative [1] Group 1: Strategic Development - The partnership aims to enhance the product matrix and expand market reach both within Hunan and beyond [1] - The integration of "culture + technology + tourism" will be leveraged to establish Yunshan as a unique benchmark in cultural tourism [1] Group 2: Upgraded Offerings - The park will focus on three main areas: "Cloud Accommodation" featuring high-end lodging options, "Cloud Exploration" with outdoor activities, and "Blessing Culture" emphasizing local cultural themes [2] - Infrastructure improvements include new cable car lines and optimized shuttle services to enhance visitor experiences [2] Group 3: Collaborative Efforts - Strategic partnerships with multiple travel agencies were established to enhance operational capabilities [3] - A unique immersive cultural event titled "The Temptation of Flying Immortals: Peach Blossom Festival" will be launched during the upcoming National Day and Mid-Autumn Festival [3] - The event will incorporate local legends and natural resources to create a distinctive visitor experience [3] Group 4: Broader Impact - The launch of the Yunshan project signifies a milestone in the company's multi-faceted approach to cultural tourism, with ten projects now operational across eight cities in Hunan [3] - The company plans to introduce various themed activities during the holiday season, enhancing the cultural tourism experience in Hunan [3]

Group 1 - The core viewpoint of the news is the successful opening of the Yushuwan Youth Square, which is a key project for the 5th Hunan Tourism Development Conference, showcasing the integration of culture and technology in a comprehensive cultural and tourism complex [1][2] - The Yushuwan Youth Square is a collaboration between the Huaihua Municipal Government and Hunan Electric Media Co., Ltd., aiming to revitalize idle assets and create a vibrant cultural and tourism space [1][2] - The project features a variety of cultural elements, including the world's largest Dong ethnic drum tower and an immersive experience center that combines ancient civilization with digital technology [1][2] Group 2 - The square presents local specialties from the 13 counties and districts of Huaihua, promoting a "one county, one specialty" approach that enhances the overall cultural tourism experience [2] - Daily performances and numerous dining options create a comprehensive cultural tourism experience, making it a one-stop destination for visitors [2] - The project is part of a broader strategy by Hunan Electric Media to implement the "Mango Cultural Tourism" initiative, which has successfully launched multiple projects across the province [3]

Group 1 - The "May Day" holiday saw significant growth in the tourism sector, with Electric Broad Media's cultural tourism segment receiving 523,000 visitors, a year-on-year increase of over 83%, and revenue growth of 63.8% [1] - The "International Street Art Festival" in Changsha attracted 80,000 visitors over five days, marking a 60% increase, with revenue reaching 12 million yuan, up 73% [2] - The newly opened Anhua Tea Horse Road Scenic Area achieved record highs with 15,000 visitors and revenue of 1.55 million yuan, showcasing the successful integration of cultural elements [3] Group 2 - The third Hunan Tourism Development Conference highlighted innovative experiences, such as the digital Shanshan Academy, which allows visitors to interact with AI figures, attracting 187,000 visitors [4] - The hotel sector experienced high occupancy rates, with the Saint Jue Feisi Hotel's "May Day Fresh Catch" event drawing 15,000 visitors and achieving an average occupancy rate of 83.3% [4] - Electric Broad Media's "New Cultural Tourism" strategy is proving effective, with plans to continue product innovation and technology integration to enhance consumer experiences and drive high-quality development in the cultural tourism industry [4]

Core Viewpoint - The Anhua Tea Horse Road project, developed by Hunan Electric Media Co., Ltd. in collaboration with the Anhua County government, aims to transform the traditional tourism model into a unique micro-vacation destination, enhancing local tourism and promoting rural revitalization [1][2]. Group 1: Project Overview - The Anhua Tea Horse Road scenic area has been upgraded and will officially open during the May Day holiday, featuring a unique blend of cultural and recreational experiences [1]. - The project is part of a broader strategy to activate Anhua's rich tourism resources and support comprehensive tourism development [1][2]. - The total investment in the project exceeds 200 million yuan, with various new business formats being developed over the past three years [2]. Group 2: Strategic Development - The company has implemented a "new cultural tourism" strategy, focusing on product innovation and resource management, leveraging the Mango IP to create new tourism concepts [2]. - Since 2022, the company has rapidly become a key player in Hunan's cultural tourism industry, successfully launching several benchmark projects [2]. - The company is currently advancing the second phase of the project, which includes developing unique products like the Si You Valley and Adventure Park [3].