Core Insights - The event "Chimelong Happy Halloween" showcases new trends and possibilities in the cultural tourism industry, emphasizing emotional connections and immersive experiences [2][5]. Group 1: Event Highlights - The opening ceremony featured Hong Kong actor Li Yiu Cheung, creating a warm and nostalgic atmosphere that resonated with attendees from both Guangdong and Hong Kong [2]. - This year's Halloween event included a bold initiative of packaging five popular anime game IPs, transforming the traditional Halloween experience into a themed immersive experience [3]. Group 2: Immersive Experience - The park's design included distinct themed areas tailored to each IP, enhancing the depth and richness of the visitor experience [3]. - The presence of professional NPCs (non-player characters) added an interactive element, allowing visitors to engage actively rather than being passive observers [4]. Group 3: Market Insights - The event exemplifies a precise understanding of market trends and deep insights into the preferences of younger consumer groups, successfully merging cultural IP with physical entertainment [5]. - The success of such themed events relies on emotional resonance, cultural depth, and interactive experiences, rather than mere visual spectacle [5]. Group 4: Cultural Integration - Hong Kong's rich cultural heritage, including iconic TV adaptations and music, presents opportunities for creating immersive experiences that attract global tourists [6]. - The Chimelong model represents a victory in "IP curation," transforming intangible cultural content into tangible, consumable experiences through cross-sector collaboration [6][7]. Group 5: Future Directions - To strengthen its position as an international cultural and tourism exchange center, Hong Kong must systematically develop its unique cultural IPs into experiential offerings [7].