Group 1 - The "ice and snow economy" is gaining traction in Tianjin, with the Tianjin Happy Valley introducing an "Ice and Snow Festival" during the Spring Festival, attracting over 10,000 visitors daily and achieving a revenue increase of over 40% year-on-year [2] - The festival features immersive experiences, including a mobile game "Egg Party" and interactive challenges with animated characters, allowing visitors to earn "Jin Coins" for traditional handicrafts or gifts [2] - The flower market is also thriving, with the East Xin Flower Technology Company reporting high sales of butterfly orchids due to a warm winter, and offering services to deliver flowers to frontline workers [3] Group 2 - The East Liy District is leveraging the holiday economy by promoting the integration of agriculture, commerce, culture, tourism, and sports, transforming tourism from mere sightseeing to deep cultural interaction [3] - The Guanhul Castle Resort has launched a Tang Dynasty-themed performance project that integrates natural hot springs, enhancing the visitor experience with a full-service model combining culture, performance, and consumption [3] - Data indicates that during the 2026 Spring Festival, tourist numbers in East Liy District are expected to increase by 5.7% compared to 2025, with tourism revenue rising by 18.9% and per capita spending growing by 12.5% [3][4] Group 3 - The East Liy District is developing the "East Liy Lake Happy Season - Weekend Appointment" cultural tourism brand, organizing sports events and cultural activities to stimulate holiday consumption [4] - In 2026, the district plans to utilize its natural resources to enhance the holiday economy, promote collaborative marketing among local attractions, and host high-quality events throughout the year [4]

Group 1 - The "Purchase in China, Colorful Consumption" 2026 Tianjin Spring Consumption Season has officially launched, featuring over 1,000 promotional activities centered around five themes: welcoming the New Year, purchasing New Year goods, enjoying gourmet food, appreciating beautiful scenery, and winter sports [1] - The event is organized by the Tianjin Municipal Bureau of Commerce, the Municipal Bureau of Culture and Tourism, and the Municipal Sports Bureau, starting from the end of this year and continuing through the first quarter of 2026 [1] - Major shopping centers, including Tianjin Joy City, Tianhe City, and Longhu Tianjie, will extend their operating hours, and various events such as New Year's Eve parties and countdowns will be held [1] Group 2 - The city will host over 20 New Year goods markets to meet citizens' purchasing needs, with retailers like Fushun Outlets and Florence Town offering year-end discounts and promotions [1] - During the event, restaurants will introduce special New Year's Eve dinners and family banquets, with the Tianjin Men’s Cuisine Cultural Museum set to open in early 2024 [1] - The winter season will also see the introduction of "Ice and Snow+" consumption scenarios, with new attractions like the Bear Ridge Ice and Snow World and the Shining Ice and Snow Festival at Tianjin Happy Valley [2]