游客们在天津欢乐谷体验雪圈滑雪。（资料图片） 假日经济正为东丽区带来新的发展机遇。东丽区推动农商文旅体融合发展，依托游乐设施、温泉等资源，推 动旅游从单一观光向深度文化互动转型。 春节假期，位于东丽湖畔的观湖城堡旅游度假区推出以盛唐文化为脉络、深度融合天然温泉的实景演艺项 目。观湖城堡酒店品牌经理王磊介绍，项目突破传统温泉单一休闲模式，着力营造全域唐风景观，做到移步 换景、处处成画，构建"温泉+文化+演艺+消费"全链条服务。酒店还为游客提供汉唐风格浴服，让游客沉浸 式感受汉唐文化魅力。 目前，东丽区围绕重点景区及节庆活动，持续优化服务供给、完善配套设施，通过丰富业态、提升服务、强 化保障，全方位提升游客体验与区域文旅美誉度。 数据显示，2026年春节假期，东丽区旅游景区、景点接待游客人次较2025年同期增长5.7%，旅游收入增长 18.9%，人均消费增长12.5%。重点监测的商贸流通企业客流量同比增长19.6%，营业额同比增长13.5%。 东丽区文化旅游体育局局长魏俊香介绍，东丽区正打造"东丽湖畔欢乐季——周末有约"文旅品牌，通过举办 欢乐跑、自行车赛等体育赛事，以及音乐节、冰雪节等文化活动，引领假日消费热潮 ...

Group 1 - The "Purchase in China, Colorful Consumption" 2026 Tianjin Spring Consumption Season has officially launched, featuring over 1,000 promotional activities centered around five themes: welcoming the New Year, purchasing New Year goods, enjoying gourmet food, appreciating beautiful scenery, and winter sports [1] - The event is organized by the Tianjin Municipal Bureau of Commerce, the Municipal Bureau of Culture and Tourism, and the Municipal Sports Bureau, starting from the end of this year and continuing through the first quarter of 2026 [1] - Major shopping centers, including Tianjin Joy City, Tianhe City, and Longhu Tianjie, will extend their operating hours, and various events such as New Year's Eve parties and countdowns will be held [1] Group 2 - The city will host over 20 New Year goods markets to meet citizens' purchasing needs, with retailers like Fushun Outlets and Florence Town offering year-end discounts and promotions [1] - During the event, restaurants will introduce special New Year's Eve dinners and family banquets, with the Tianjin Men’s Cuisine Cultural Museum set to open in early 2024 [1] - The winter season will also see the introduction of "Ice and Snow+" consumption scenarios, with new attractions like the Bear Ridge Ice and Snow World and the Shining Ice and Snow Festival at Tianjin Happy Valley [2]