Core Viewpoint - The Sichuan provincial government is promoting the high-quality development of the cultural tourism industry in Nanchong, aiming to establish a demonstration zone for Ba Shu characteristic cultural tourism, which is part of a broader strategy to enhance the region's cultural and tourism integration [5][8]. Group 1: Development Strategy - Nanchong has been designated as a key city in the Chengdu-Chongqing economic circle, with a rich cultural heritage that includes red culture, Three Kingdoms culture, silk culture, ecological culture, and Spring Festival culture [5][8]. - The local government has integrated the cultural tourism industry into its "1558" work strategy, emphasizing the importance of cultural tourism in the city's development [5][8]. Group 2: Goals and Objectives - The city aims to establish the Ba Shu characteristic cultural tourism demonstration zone by 2027 and to enhance its status as an international tourism city by 2030 [8][9]. - The development plan includes a phased approach that aligns with provincial directives and local realities, focusing on transforming cultural tourism into a pillar industry [8][9]. Group 3: Transformation and Branding - Nanchong is transitioning from a city rich in cultural tourism resources to a strong cultural tourism industry, leveraging its historical sites like the Langzhong Ancient City and Zhu De's hometown [9][10]. - The city has identified four core cultural tourism brands: "World Ancient City · Spring Festival Homeland," "General's Hometown · Red Nanchong," "China's Silk Capital · Silk Source," and "Event City · Fishing Paradise" [10]. Group 4: Implementation Principles - The development strategy is guided by five key principles: focusing on brand creation, project construction, upgrading tourism formats, nurturing key players, and driving innovation through reform [10].