(走进中国乡村)"咖啡香"带热浙江乡村生态经济 如今在安吉，咖啡是"入场券"，"村咖"与运动、露营、探险等结合，体验感才是"商品"。 中新社湖州9月25日电 题："咖啡香"带热浙江乡村生态经济 作者 傅飞扬 黄彦君 在浙江省湖州市安吉县天荒坪镇余村，沿村中绿道蜿蜒上山，可见一处矿山遗址改造成的"瀑布咖啡"： 一汪碧水嵌在山间，远处瀑布倾泻而下，游客手持咖啡杯与风景合影。 "这里没有标准化的吧台和打卡墙，而是在不破坏生态的基础上对自然进行'二创'。我们希望通过这种 方式，探索'村咖'景区化商业模式。"其运营负责人马刚受访称，该咖啡馆融合音乐吧、餐厅等业态， 游玩属性显著，8月下旬开业以来迅速"出圈"。 近日，浙江安吉余村，游客手持咖啡在瀑布前拍照。孙杨洋 摄 浙江目前有"村咖"2600余家。其中，常住人口60万的小城安吉，聚集300多家咖啡馆。 上述咖啡馆所在地，曾是余村"生态疤痕"。20世纪70年代，该处为石灰石矿区，山体破坏、河水污染、 粉尘漫天等问题严重。2003年，余村决定全面关停矿山并实施复垦复绿，对其进行生态修复。 天荒坪镇相关负责人介绍，通过"地质+生态+产业"融合开发模式，该地将矿坑与周边山林" ...

转自：新华财经 2025 年 9 月 24 日上午，一场聚焦数字技术与大众艺术普及的盛会——2025 北京文化论坛专业沙龙"数字技术促进大众艺术普及"，在北京市文化馆报告厅成 功举办。作为文化论坛"传承·创新·互鉴"永久主题下"文化和科技融合发展"年度主题的重要实践环节，此次平行论坛紧紧围绕"城市文化：新科技提升公共文 化品质"展开。在 20 个专业沙龙中，由北京市文化馆承办的"数字技术促进大众艺术普及"专业沙龙，吸引了众多中外嘉宾齐聚一堂，共同探寻数字时代大众 艺术普及的创新路径。 编辑：穆皓 本场专业沙龙由中国群众文化学会会长李宏主持。活动紧扣"通过数字化技术提升文化馆服务便捷性、可达性、品质化"这一目标，精心搭建起中外经验共享 的交流平台，为文化与科技的深度融合注入了强劲动力。 在嘉宾发言环节，中外嘉宾立足国际视野与本土实践，分享了数字技术在大众艺术普及领域的宝贵应用经验。国际民间艺术节组织理事会（CIOFF）主席克 里斯蒂安·希达拉哥·马兹尔、北京俄罗斯文化中心主任吴丹娜、北京土耳其文化中心主任阿尤布·撒勒塔史等国际代表，结合丰富的跨国案例，深入剖析了数 字技术对跨文化艺术传播的强大促进作用。中方嘉宾 ...

Core Viewpoint - The article highlights the efforts of Xiangcheng County in Sichuan Province to promote its unique cultural and tourism resources, particularly through the 2025 Daxianggelila Ring Line Cultural Week, aiming to integrate culture with tourism and industry for sustainable development [1][10]. Group 1: Cultural and Tourism Development - Xiangcheng County is positioned as a key node between Sichuan and Yunnan, with rich natural landscapes and cultural heritage, yet remains relatively unknown to many travelers [1]. - The 2025 Daxianggelila Ring Line Cultural Week featured an opening ceremony and seven distinctive activities, showcasing the integration of culture, tourism, and ecology [1]. - The event included a tourism resource promotion and regional cooperation signing by the Daxianggelila Ring Line Tourism Alliance, indicating Xiangcheng's commitment to becoming a cultural tourism hub [1]. Group 2: Innovative Promotion Activities - The local cat "Zhuo Miao" was appointed as the honorary cultural tourism director, and a short video competition with a cash prize of 200,000 yuan was launched to promote the unique "cat worship" culture [2][4]. - The "crazy dress" fashion show highlighted the cultural significance of traditional female attire, attracting significant attention from visitors [5][7]. - Various immersive experience routes were introduced, allowing tourists to explore the natural beauty and cultural richness of Xiangcheng [7]. Group 3: Visitor Experience and Feedback - The cultural week attracted visitors from various regions, with many expressing a desire to return after their initial experience [9]. - Tourists appreciated the blend of pristine natural scenery and diverse cultural experiences, with some describing Xiangcheng as a treasure trove of culture [9]. - The event served as a platform for Xiangcheng to connect with a broader audience, enhancing its cultural and economic development through tourism [10].

Core Viewpoint - Shunxin Agriculture is experiencing significant challenges, with a notable decline in both revenue and profit in the first half of 2025, primarily due to pressures in the white liquor industry and changing market dynamics [1][4]. Financial Performance - In the first half of 2025, Shunxin Agriculture reported a revenue of 4.593 billion yuan, a year-on-year decrease of 19.24%, and a net profit of 173 million yuan, down 59.09% [1][4]. - The white liquor segment generated 3.606 billion yuan in revenue, reflecting a 23.25% decline compared to the previous year [2][4]. - The company's overall capacity utilization rate was only 27.58%, with a total capacity of 825,500 kiloliters and actual production of 113,822 kiloliters in the first half of 2025 [2][9]. Market Dynamics - Revenue from the Beijing region was 1.394 billion yuan, down 12.97%, while revenue from other regions was 3.199 billion yuan, a decrease of 21.69% [2][8]. - The white liquor business is facing intensified industry differentiation, shrinking consumption scenarios, and challenges in new product market development [3][9]. Product Performance - Revenue from high-end liquor decreased by 12.32% to 529 million yuan, mid-range liquor fell by 21.87% to 498 million yuan, and low-end liquor saw a 25.41% drop to 2.578 billion yuan [5]. - The gross profit margins for high, mid, and low-end liquors were 69.32%, 42.12%, and 36.91%, respectively, all showing declines compared to the previous year [5]. Operational Challenges - The company reported a 33.47% decrease in contract liabilities, amounting to 385 million yuan, indicating potential ongoing revenue declines [6][7]. - The company is facing four major risks in its white liquor business: industry differentiation, shrinking consumption scenarios, new product market development, and intellectual property infringement [9]. Strategic Initiatives - Shunxin Agriculture plans to enhance its marketing strategies, focusing on key markets such as Beijing and the Yangtze River Delta, while also upgrading its product structure [8][9]. - The company aims to optimize its pork business by increasing the proportion of high-margin products and reducing production costs to mitigate price volatility risks [9].

Core Viewpoint - The article highlights the transformation of Quzhou, a city known for its rich cultural heritage, into a new popular tourist destination through the integration of culture and tourism, supported by financial services from Postal Savings Bank of China [1][2]. Group 1: Cultural and Tourism Development - Quzhou is recognized for its historical significance and is emerging as a "newly popular tourist city" with a blend of cultural depth and local flavors [1]. - The Quzhou Ancient City Cultural Tourism Area Management Company is focused on revitalizing the ancient city and enhancing its tourism brand [2]. - The daily visitor flow to the scenic spots in Quzhou has been reaching new highs, indicating a growing interest in the region [2]. Group 2: Financial Support and Infrastructure Improvement - Postal Savings Bank of Quzhou quickly assembled a professional service team to assess the operational model and funding needs of the cultural tourism area, ultimately providing a tailored loan of 20 million yuan [2]. - The funding has enabled the company to initiate upgrades, including comprehensive repairs to infrastructure such as roads and lighting, enhancing the capacity of scenic areas [4]. - The commercial layout has been improved by renovating street shops to include local delicacies and traditional crafts, creating a cultural and shopping experience for visitors [4]. Group 3: Cultural Experience and Economic Impact - The introduction of immersive cultural experiences and performances has significantly enhanced visitor satisfaction and engagement with Quzhou's heritage [4]. - The Water Pavilion Gate has become a central attraction, stimulating growth in related industries such as dining, accommodation, and cultural products, thereby amplifying Quzhou's cultural influence and tourism appeal [6]. - The collaboration between financial services and cultural tourism exemplifies the concept of "financial empowerment of the real economy" and supports the preservation of cultural heritage [6].

Core Viewpoint - The event "Singing Shangluo for You" aims to promote the cultural and tourism integration between Xi'an and Shangluo, highlighting the unique charm of Shangluo through various artistic performances and local products [1] Group 1: Event Details - The event took place on August 14 at the Xi'an Datang West Market, themed "Enjoy 22°C Coolness in Shangluo" [1] - A selection of songs such as "The Most Beautiful Shangluo is in Qinling" and "Beautiful China" were performed to showcase Shangluo's natural beauty and cultural heritage [1] Group 2: Promotional Activities - Thousands of tickets for local attractions like Jinsi Gorge and Taoyun Mountain were distributed, along with vouchers for cultural and tourism experiences [1] - Over 500 local specialty products, including Luanhua folding fans and various food items, were given away to attendees [1] Group 3: Future Plans - The event is seen as a starting point for ongoing collaboration between Xi'an and Shangluo, focusing on resource sharing and mutual promotion of tourism routes [1]

Group 1 - The 15th Malaysia-China Entrepreneurs Conference aims to deepen cooperation between enterprises of both countries, especially small and medium-sized enterprises, to promote traditional enterprise transformation and achieve mutual benefits [3][4] - The conference adopts a rotating hosting model between China and Malaysia, serving as an important bridge for Malaysia-China economic and trade interaction [3] - The Malaysian-China Chamber of Commerce President highlighted that the period from 2026 to 2027 will be one of the most unstable and uncertain times for the global business environment, emphasizing the need for collaborative development and long-term cooperation among enterprises [3][4] Group 2 - Guizhou Province is eager to expand cooperation with Malaysia in trade, investment, and cultural tourism, aiming to create a market-oriented, rule-of-law, and international business environment [3][4] - The conference featured a launch of "Malaysia Tourism Year" and included promotional activities from various Malaysian and Guizhou organizations focusing on tourism and economic resources [5] - Recent trade data indicates significant growth in trade between Guizhou and Malaysia, with a 72.2% increase in goods trade and a 169.5% increase in service trade year-on-year for 2024, alongside a 454.3% increase in Malaysian tourist arrivals to Guizhou [5]

Core Insights - The opening of Fantawild Colorful Spring and Autumn in Ziyang is expected to transform the city into a suburban tourism destination within the Chengdu metropolitan area, enhancing its tourism appeal [1] - The successful launch of Fantawild Water World, which attracted 275,000 visitors in its first month, indicates strong demand for tourism in the region [2] - The integration of transportation infrastructure, such as the Ziyang Line of the rail transit, has significantly increased visitor numbers, with a 10% rise in overall passenger flow and over 40% at the Ziyang Airport Station [2] Group 1: Visitor Attraction and Infrastructure - Fantawild Water World received 13,700 visitors on its opening day, showcasing its immediate popularity [2] - The Ziyang government aims to develop a comprehensive cultural tourism brand to boost the local economy [1][2] - The proximity of the Ziyang Airport Station to Fantawild Water World has been a key factor in attracting visitors from Chengdu [2] Group 2: Development of Supporting Projects - Additional projects are being developed around Fantawild, including the Yiyun Digital Art Center and an outlet leisure plaza, to enhance the visitor experience [3] - The Ziyang government is focusing on creating a diverse range of cultural tourism experiences, including archaeological parks and red tourism sites [5] Group 3: Visitor Retention Strategies - Fantawild Colorful Spring and Autumn employs an open reservation system, allowing free entry and optional purchases, which has increased the average stay duration to 6.8 hours [4][5] - Ziyang is developing four key cultural tourism brands to attract and retain visitors, including the Mengxi River archaeological site and the An Yue Stone Carvings [5] Group 4: Comprehensive Experience Ecosystem - Ziyang is building a full-chain experience ecosystem that includes transportation, accommodation, dining, and entertainment [6] - The city has established a robust transportation network with 8 dedicated tourism lines and 15 direct routes to scenic spots, achieving a 90% coverage of 3A-level attractions [6] - Ziyang's hotel capacity exceeds 16,000 rooms, and the city is enhancing its culinary offerings by promoting local specialties and attracting renowned dining brands [6]

Core Viewpoint - The Sichuan provincial government is promoting the high-quality development of the cultural tourism industry in Nanchong, aiming to establish a demonstration zone for Ba Shu characteristic cultural tourism, which is part of a broader strategy to enhance the region's cultural and tourism integration [5][8]. Group 1: Development Strategy - Nanchong has been designated as a key city in the Chengdu-Chongqing economic circle, with a rich cultural heritage that includes red culture, Three Kingdoms culture, silk culture, ecological culture, and Spring Festival culture [5][8]. - The local government has integrated the cultural tourism industry into its "1558" work strategy, emphasizing the importance of cultural tourism in the city's development [5][8]. Group 2: Goals and Objectives - The city aims to establish the Ba Shu characteristic cultural tourism demonstration zone by 2027 and to enhance its status as an international tourism city by 2030 [8][9]. - The development plan includes a phased approach that aligns with provincial directives and local realities, focusing on transforming cultural tourism into a pillar industry [8][9]. Group 3: Transformation and Branding - Nanchong is transitioning from a city rich in cultural tourism resources to a strong cultural tourism industry, leveraging its historical sites like the Langzhong Ancient City and Zhu De's hometown [9][10]. - The city has identified four core cultural tourism brands: "World Ancient City · Spring Festival Homeland," "General's Hometown · Red Nanchong," "China's Silk Capital · Silk Source," and "Event City · Fishing Paradise" [10]. Group 4: Implementation Principles - The development strategy is guided by five key principles: focusing on brand creation, project construction, upgrading tourism formats, nurturing key players, and driving innovation through reform [10].

Core Viewpoint - The event aims to promote and enhance the development of red tourism in Sichuan, showcasing new routes, experiences, and business models to invigorate the sector [2][3]. Group 1: Event Overview - The "Jinxiutianfu·Anyisichuan" red tourism media interview initiative was launched in Mian County, Liangshan Prefecture, with representatives from various regions participating [2]. - The initiative includes a media team that will explore significant red tourism sites in Sichuan, focusing on diverse ways to integrate red culture with tourism [2]. Group 2: Red Tourism Routes and Actions - Sichuan's cultural and tourism department announced six key red tourism routes, including "Four Crossings of the Chishui" and "Alliance at Yihai" [3]. - Eight major actions for upgrading red tourism were introduced, such as red resource protection, tourism product innovation, and talent cultivation [3]. Group 3: Economic Impact and Future Goals - Liangshan Prefecture aims to attract 100,000 red tourism study visitors in 2024, with a projected total tourism revenue of 65.1 billion yuan [4]. - The event location, Yihai Alliance Memorial Museum, commemorates a significant historical alliance and has transformed the local village into a tourist destination [4].