Core Insights - The increasing demand for specialized, refined, and personalized products in the Chinese consumer market is attracting more overseas brands to enter China [1] - In Q1 of this year, 487 overseas brands opened their first stores on Tmall Global, highlighting the platform's role in the "first store economy" [1] - Tmall Global is becoming the preferred platform for overseas brands to grow their business in China, with significant growth in niche categories such as nutritional supplements, skincare oils, and trendy apparel [1] Group 1 - 487 new brands come from 29 countries and regions, with the highest numbers from the USA, Australia, Germany, France, and New Zealand [1] - French brands saw a 100% year-on-year increase, while new brands also emerged from countries like Chile and San Marino [1] - The number of overseas new brands with sales exceeding one million has increased by 80% year-on-year [1] Group 2 - Tmall International's Q1 2025 Global Rising Star Brand List features Spanish pet food brand ADVANCE, British fashion brand Rockfish, and Japanese whitening brand TRANSINO [2] - ADVANCE achieved sales of 1.3 million within three months by addressing specific consumer pain points in the pet food market [2] - Rockfish sold out its initial three-month inventory within the first month of launch on Tmall International, indicating strong demand for its trendy products [2] Group 3 - TRANSINO aims to maintain its professional brand image while offering a complete line of whitening and sun protection products to Chinese consumers through Tmall International [3] - Tmall International's "first store economy" allows overseas brands to test the Chinese market at lower costs and faster speeds, facilitating global brand expansion [3] - Tmall International has introduced various support policies for overseas brands, including increased commission rebates and a 50% reduction in store deposit requirements [3]