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山东省畜安中心成功举办2025年全省畜产品品牌建设培训班
Qi Lu Wan Bao· 2025-08-28 05:24
培训邀请农业农村部农业品牌专家工作委员会委员、元一智库农研中心主任、农参总编辑铁丁,牛智谷 控股(阳信)有限公司党委委员、副总经理王超凡和山东嗡嗡乐现代农业有限公司经理杨少波分别围绕 畜产品品牌建设战略规划思考及实施路径、以全链优势赋能"阳信牛肉"区域公用品牌建设和"嗡嗡乐"蜂 产品品牌建设经验分享等进行了培训授课,全面探讨优质畜产品品牌培育的新策略新方法。 为深入贯彻落实《山东省人民政府办公厅关于加快畜牧业转型升级促进高质量发展的意见》要求,8月 26日,省畜安中心在济南举办全省畜产品品牌建设培训班。培训采取线上线下相结合方式进行,济南市 农业农村局组织相关人员在主会场参会,线上采用齐鲁壹点同步直播,其他县(市、区)畜牧兽医系统 相关负责同志和畜产品企业等从事品牌建设运营的有关人员共970余人同时在线观看,直播间点击量超 万余次。 品牌是高质量发展的重要象征,是核心竞争力的综合体现。通过举办此次培训班,进一步拓宽了从业人 员品牌运营的眼界视野,增强了品牌营销的创新意识,提高了品牌建设的能力水平。下一步,省畜安中 心将立足主责主业强化畜产品质量安全保障,持续开展品牌宣传推介和科普宣传活动,传播畜产品质量 知识 ...
从福鼎白茶到黄河口大米:中国地理标志产品如何飘香国际市场
Zhong Guo Jing Ji Wang· 2025-07-07 13:24
Core Viewpoint - The event aims to promote Chinese geographical indication products internationally, enhancing public awareness of high-quality food and integrating local enterprises into the global green agricultural supply chain [1][4]. Group 1: Event Overview - The China Council for the Promotion of International Trade (CCPIT) hosted a promotional event for geographical indication products in Beijing on July 4, 2025 [1]. - The event featured representatives from various regions discussing their geographical indication industries and quality safety systems [1]. Group 2: Regional Highlights - Fuding City in Fujian Province reported a tea garden area of 319,100 acres, with a total tea production of 41,000 tons and an industry output value of 15.518 billion yuan in 2024 [2]. - The "Hua Ju Hong" product from Huazhou, Guangdong, has been a national geographical indication protected product since 2006, with a comprehensive quality control system in place [2]. - Dongying City in Shandong Province has developed 11 geographical indication agricultural products, leveraging its unique resources to enhance brand value and market competitiveness [3]. Group 3: Industry Statistics - As of the end of 2024, China has recognized a total of 2,544 geographical indication products, with a direct output value exceeding 960 billion yuan, showing stable growth over the years [4]. - The CCPIT emphasizes the importance of integrating high-quality geographical indication products into the global agricultural supply chain as a key step for enhancing international competitiveness [4].