Core Viewpoint - The event aims to promote Chinese geographical indication products internationally, enhancing public awareness of high-quality food and integrating local enterprises into the global green agricultural supply chain [1][4]. Group 1: Event Overview - The China Council for the Promotion of International Trade (CCPIT) hosted a promotional event for geographical indication products in Beijing on July 4, 2025 [1]. - The event featured representatives from various regions discussing their geographical indication industries and quality safety systems [1]. Group 2: Regional Highlights - Fuding City in Fujian Province reported a tea garden area of 319,100 acres, with a total tea production of 41,000 tons and an industry output value of 15.518 billion yuan in 2024 [2]. - The "Hua Ju Hong" product from Huazhou, Guangdong, has been a national geographical indication protected product since 2006, with a comprehensive quality control system in place [2]. - Dongying City in Shandong Province has developed 11 geographical indication agricultural products, leveraging its unique resources to enhance brand value and market competitiveness [3]. Group 3: Industry Statistics - As of the end of 2024, China has recognized a total of 2,544 geographical indication products, with a direct output value exceeding 960 billion yuan, showing stable growth over the years [4]. - The CCPIT emphasizes the importance of integrating high-quality geographical indication products into the global agricultural supply chain as a key step for enhancing international competitiveness [4].

Core Viewpoint - The event "Qinghai Source Power, Rural Renewal Journey" shopping festival aims to enhance the market competitiveness and brand influence of agricultural products from supported areas, thereby helping local farmers increase their income through a combination of online and offline activities [1][2]. Group 1: Event Overview - The shopping festival was launched in Xining, Qinghai, with the support of various state-owned enterprises and local government agencies [1]. - The event features over a thousand types of specialty agricultural products, including organic goji berries, black barley, and highland quinoa, showcased by suppliers from eight cities in Qinghai and 43 central government-supported counties [1]. Group 2: Sales and Promotion Activities - During the festival, participating units organized online live broadcasts and promotions to expand sales channels and improve efficiency [2]. - The National Energy Group utilized its e-commerce platforms to promote excellent agricultural products from nine counties, collaborating with JD.com for a special live broadcast event [2]. Group 3: Social Responsibility and Investment - The National Energy Group has committed to rural revitalization as a key area of social responsibility, focusing on poverty alleviation and sustainable development in the nine counties [2]. - As of 2024, the National Energy Group has invested a total of 2.66 billion yuan in these counties, supporting over 1,300 projects in various sectors including industry, education, and ecological protection [2].