Core Insights - The article discusses the rising trend of "mystical snacks" among young consumers, highlighting how brands are leveraging this interest to create products that resonate with their emotional needs [1][16][21] Group 1: Consumer Behavior - Young consumers are increasingly incorporating mystical elements into their daily lives, such as fortune-telling and rituals, reflecting a shift from traditional beliefs to modern interpretations of luck and fortune [1][16] - The consumption of mystical snacks serves as a low-cost emotional outlet for young people, with 88.2% feeling significant stress and over 60% using consumption to alleviate anxiety [16][21] Group 2: Brand Strategies - Brands like OREO and Wangwang are creatively aligning their products with positive connotations, using names and shapes that symbolize good fortune, such as "升升" (rising) and "柿柿如意" (everything goes well) [6][10][18] - The marketing strategies include visualizing good luck through product design, such as making dumplings look like persimmons, and enhancing the ritualistic aspect of eating snacks to create a sense of blessing [18][19] Group 3: Market Performance - The sales performance of mystical snacks has been impressive, with products like "柿柿如意" dumplings achieving over 100 million in sales within three months, indicating a strong market demand [16] - The success of these products is attributed to their ability to transform abstract feelings of anxiety into tangible experiences, effectively turning snacks into "spiritual supply stations" for consumers [21]