Group 1 - The core idea of the article highlights the evolution of Olympic sponsorship, showcasing how it has transformed from a concentrated model to a multi-layered approach, reflecting the deep connection between the Olympics and the economic landscape of the times [2][4][11] - The number of global partners for the Olympics has increased significantly, from 6 in the 2002 Salt Lake City Winter Olympics to 12 in the 2018 PyeongChang Winter Olympics, indicating a doubling of sponsorship opportunities [2][4] - The Beijing 2022 Winter Olympics exemplified an efficient sponsorship model with only 46 sponsors generating a record revenue of $1.838 billion, averaging nearly $40 million per sponsor, compared to 86 sponsors and $649 million in revenue for the previous PyeongChang Olympics [11][15] Group 2 - The sponsorship structure for the Beijing 2022 Winter Olympics included various levels such as official partners, sponsors, and suppliers, featuring both international brands like Intel and local companies like China Post, showcasing a blend of global and local economic forces [4][5] - The upcoming 2026 Milan Winter Olympics will introduce a new "senior partner" tier, integrating national strategic enterprises, which reflects a trend of deeper collaboration between Olympic branding and local industries [7][9] - The impact of Olympic sponsorship extends beyond immediate sales, serving as a platform for brands to demonstrate technological capabilities and build long-term brand equity through consumer engagement and emotional connections [15]