陆川猪腊肉(腊肠)

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广西陆川猪产业走出品质筑基、品牌开路、链条延伸的特色发展之路
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-25 23:23
Core Viewpoint - The Lu Chuan pig industry in Guangxi is developing a unique path characterized by quality foundation, brand promotion, and extended supply chains, contributing significantly to rural revitalization [1] Group 1: Quality Improvement - To ensure the stability of Lu Chuan pork products and enhance market recognition, local authorities have developed industry standards and local breeding standards, leading to Lu Chuan pig being included in the national agricultural brand cultivation plan as one of the three famous pigs in China [2] - The county has adopted a collaborative model involving companies, research institutions, and farmers, resulting in a total of 8,464 breeding farms, with 249 being large-scale operations, establishing Lu Chuan pig as a pillar of the local livestock economy [2] Group 2: Brand Promotion - The registration of geographical indication trademarks for Lu Chuan pig has facilitated its brand development, with 15 dedicated stores and 11 experience centers established in Guangxi, and 19 ordinary trademarks registered [3] - The company has developed over 60 products, including braised pork and cured meat, achieving a 20% year-on-year increase in revenue from January to May [3] Group 3: Market Expansion - Lu Chuan pig products are marketed through various platforms, including e-commerce and live streaming, and have successfully penetrated major cities and international markets, with a brand value of 3.628 billion yuan, ranking 14th among geographical indication brands in Guangxi [4] Group 4: Supply Chain Extension - The Lu Chuan pig geographical indication trademark is seen as a "golden card" for economic development, with a 2 billion yuan investment in a comprehensive industry park project that integrates production, research, exhibition, and sales [5] - The county's processing volume has reached 11,300 tons, with a total output value of 3.102 billion yuan, and aims to achieve a slaughter volume of over 1 million pigs and a processing volume of 25,000 tons by the end of 2025 [6] Group 5: Employment and Community Impact - The development of the Lu Chuan pig brand has created 4,560 jobs and involved 2,312 households in the breeding industry, benefiting approximately 26,300 people [6] - The integration of the Lu Chuan pig industry with rural tourism is expected to enhance local economic benefits and improve the quality of life for residents [6]