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广西陆川猪产业走出品质筑基、品牌开路、链条延伸的特色发展之路
Core Viewpoint - The Lu Chuan pig industry in Guangxi is developing a unique path characterized by quality foundation, brand promotion, and extended supply chains, contributing significantly to rural revitalization [1] Group 1: Quality Improvement - To ensure the stability of Lu Chuan pork products and enhance market recognition, local authorities have developed industry standards and local breeding standards, leading to Lu Chuan pig being included in the national agricultural brand cultivation plan as one of the three famous pigs in China [2] - The county has adopted a collaborative model involving companies, research institutions, and farmers, resulting in a total of 8,464 breeding farms, with 249 being large-scale operations, establishing Lu Chuan pig as a pillar of the local livestock economy [2] Group 2: Brand Promotion - The registration of geographical indication trademarks for Lu Chuan pig has facilitated its brand development, with 15 dedicated stores and 11 experience centers established in Guangxi, and 19 ordinary trademarks registered [3] - The company has developed over 60 products, including braised pork and cured meat, achieving a 20% year-on-year increase in revenue from January to May [3] Group 3: Market Expansion - Lu Chuan pig products are marketed through various platforms, including e-commerce and live streaming, and have successfully penetrated major cities and international markets, with a brand value of 3.628 billion yuan, ranking 14th among geographical indication brands in Guangxi [4] Group 4: Supply Chain Extension - The Lu Chuan pig geographical indication trademark is seen as a "golden card" for economic development, with a 2 billion yuan investment in a comprehensive industry park project that integrates production, research, exhibition, and sales [5] - The county's processing volume has reached 11,300 tons, with a total output value of 3.102 billion yuan, and aims to achieve a slaughter volume of over 1 million pigs and a processing volume of 25,000 tons by the end of 2025 [6] Group 5: Employment and Community Impact - The development of the Lu Chuan pig brand has created 4,560 jobs and involved 2,312 households in the breeding industry, benefiting approximately 26,300 people [6] - The integration of the Lu Chuan pig industry with rural tourism is expected to enhance local economic benefits and improve the quality of life for residents [6]
排名上升11位!融安金桔再度入选中国地理标志品牌价值百强榜
Nan Fang Nong Cun Bao· 2025-05-12 05:34
排名上升11位! 融安金桔再度入 选中国地理标志 品牌价值百强榜 _南方+_南方 plus 5月10日,在中 国品牌建设促进 会、中国资产评 估协会主办,新 华社品牌工作办 公室、《中国品 牌》杂志社等单 位联合发布 的"2025中国品 牌价值评价信 息"中,融安金 桔以65.20亿元 的品牌价值再度 荣登区域品牌 (地理标志)百 强榜单,位列第 53位,较上年跃 升11个位次,品 牌价值同比增长 10.1%,增幅达 5.99亿元。这一 亮眼成绩的背 后,既有粤桂协 作机制下跨区域 资源整合与品牌 共建的强力推 动,也展现了融 安金桔在品牌建 融安县素有"中 国金桔之乡"的 美誉,金桔种植 历史已近300 年。得益于得天 独厚的自然环 境、适宜的气候 设和产业高质量 发展中迈出的坚 实步伐。 | | | 2025中国品牌价值评价信息发布 | | | --- | --- | --- | --- | | | | 区域品牌 (地理标志) | | | TO BOO | 品牌名称 | 厚年 | 品牌名称 | | 49 | 庆阳苹果 | 50 | 花牛苹果 | | 51 | 西丰鹿茸 | 52 | 江津花椒 | | 53 ...