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陆川猪、三黄鸡……广西玉林“鬱字号”香飘大湾区!“媒体+”助攻签约揽订单
Nan Fang Nong Cun Bao· 2025-12-13 08:30
Core Points - Guangxi Yulin City showcased over 60 varieties of "Yuzihao" specialty agricultural products at the 2025 Greater Bay Area Agricultural Products Trade Fair, marking a significant step in entering the core consumer market of South China [2][3][4][5] - The city aims to establish a brand architecture system to make "Yuzihao" synonymous with safety, quality, and trust [7][8] - By 2027, Yulin plans to add more than three regional public brands, over 16 enterprise brands, and more than 19 agricultural product brands, along with a quality traceability network [11][12][14] Agricultural Products Highlights - Luchuan Pig, known for its thin skin and tender meat, has a history of over 2,000 years and is recognized as one of China's eight famous pigs [16][18] - The brand value of Luchuan Pig is projected to reach 3.628 billion yuan by 2025, following its certification as a geographical indication trademark in 2023 [19][20] - The unique qualities of Yulin's agricultural products, such as the rich selenium content in Fumian tea and the health attributes of Bobai longan, have garnered positive feedback from buyers [27][29][30] Market Strategy - The promotional event successfully facilitated cooperation agreements between Yulin enterprises and several Greater Bay Area buyers, laying a solid foundation for the large-scale entry of "Yuzihao" products into the market [33] - The "Media+" approach has enhanced the brand's visibility in the Greater Bay Area and effectively connected channel resources, transitioning Yulin's quality agricultural products from obscurity to prominence [35][36] - Future strategies will focus on deepening the "going out" brand strategy, leveraging media promotion and market exhibitions to target key markets like the Greater Bay Area and the Yangtze River Delta [37][38]
2025年“桂字号”畜产品走进大湾区产销对接(珠海)活动举办
Nan Fang Nong Cun Bao· 2025-12-09 13:08
Core Viewpoint - The 2025 "Gui" branded livestock products event successfully took place in Zhuhai, Guangdong, aiming to enhance the production and sales collaboration between Guangxi and the Greater Bay Area [2][6]. Group 1: Event Overview - The event was organized by the Guangxi Zhuang Autonomous Region Agricultural and Rural Affairs Department, in collaboration with various local agricultural bodies and associations [3][4]. - Over 200 representatives from professional buyers, media, and leading enterprises in Guangxi attended the event to discuss the collaboration in livestock product sales [5][6]. Group 2: Market Demand and Supply Gap - Zhuhai has a strong demand for livestock products, consuming nearly 1 million pigs, 50,000 cattle, 20,000 sheep, and 30 million poultry annually, but faces a significant supply gap [15][16]. - Local production is insufficient, with less than 100,000 pigs and poultry, and all cattle and sheep being sourced from outside [15][16]. Group 3: Strategic Goals and Collaborations - The event aims to leverage Zhuhai's geographical and market advantages to facilitate the direct supply of high-quality "Gui" branded livestock products to the Greater Bay Area [10][11]. - A strategic cooperation agreement was signed between Guangxi agricultural enterprises and Guangdong agricultural associations to enhance collaboration in quality standards, logistics, and e-commerce talent [26][27]. Group 4: Product Promotion and Engagement - 35 Guangxi exhibiting companies showcased over 60 unique livestock products, emphasizing ecological value and brand strength [20][22]. - The event included a tasting area to highlight the quality and advantages of "Gui" branded products, attracting significant attention from buyers [22][23]. Group 5: Future Directions - The event is seen as a stepping stone to establish a regular production and sales connection platform, improve cold chain logistics, and promote mutual recognition of agricultural product standards [17][18]. - The ongoing collaboration aims to ensure that more "Gui" quality ecological livestock products enter the Greater Bay Area market while also facilitating the entry of Guangdong's quality aquatic products into Guangxi [19][34].
辉煌“十四五” 壮美新答卷 | 与乡亲们想在一起干在一起
Guang Xi Ri Bao· 2025-11-29 02:21
原标题: 2021年以来,我区共分三批次选派5.8万余名驻村干部 与乡亲们想在一起干在一起 初冬,玉林市陆川县"陆川猪"产业园里,一头头生猪膘肥体壮已达出栏标准,工人们正有条不紊地 将这些"二师兄"赶上专用转运车,它们将陆续发往定点屠宰场。 玉林市应急管理局派驻陆川县横山镇陆洪村工作队员包快,在这里扎根两年,为"陆川猪"产业发展 作出了贡献。 "抓好产业发展,才能带领群众走上致富路子。"在今年全区2023—2024年度驻村工作队先进集体和 优秀个人总结表彰会议上,包快分享心得。两年来,他立足当地种养资源禀赋,积极争取200万元财政 资金建设"陆川猪"产业园,并主动引进"金融活水",全村396户获得授信1640万元,有效破解村民产业 发展资金难题。 持续选派驻村第一书记和工作队员,是巩固拓展脱贫攻坚成果同乡村振兴有效衔接的重要制度安 排。近年来,广西不断完善政策、健全机制,通过健全驻村干部选、育、管、励全链条体系,着力锻造 政治过硬、本领过硬、作风过硬的"驻村铁军",为推进乡村全面振兴提供坚强有力保障。2021年以来, 共分三批次选派5.8万余名驻村干部下沉一线,与乡亲们想在一起、干在一起,在实干中让乡村焕发出 ...
广西新增地理标志产品155个
Guang Xi Ri Bao· 2025-10-23 02:47
Core Viewpoint - The National Intellectual Property Administration has recognized and implemented protection for 1,409 products as geographical indication products, with Guangxi ranking third in the number of recognized products and sixth in the number of approved operating entities [1] Group 1: Geographical Indication Products - Guangxi has received recognition and protection for 155 geographical indication products, including famous fruits and teas such as Lingshan Lychee, Nanning Dragon Fruit, and Guilin Osmanthus Tea [1] - The recognized products also include local specialty poultry, aquatic products, grains, and vegetables, such as Qinzhou Sea Duck Eggs and Donglan Black Rice [1] - Guangxi has a total of 244 geographical indication products, covering various advantageous categories including fruits, teas, grains, and medicinal materials [1] Group 2: Approved Operating Entities - A total of 8,937 operating entities have been approved to use geographical indication special signs, with Guangxi having 675 approved entities [1] - Four geographical indication products from Guangxi achieved a "zero breakthrough" in the approval of operating entities, indicating significant progress in product recognition [1] - The successful inclusion of the "Crispy Honey Kumquat" variety into the protection scope marks a shift from fragmented protection to comprehensive category protection [1]
广西陆川猪产业走出品质筑基、品牌开路、链条延伸的特色发展之路
Core Viewpoint - The Lu Chuan pig industry in Guangxi is developing a unique path characterized by quality foundation, brand promotion, and extended supply chains, contributing significantly to rural revitalization [1] Group 1: Quality Improvement - To ensure the stability of Lu Chuan pork products and enhance market recognition, local authorities have developed industry standards and local breeding standards, leading to Lu Chuan pig being included in the national agricultural brand cultivation plan as one of the three famous pigs in China [2] - The county has adopted a collaborative model involving companies, research institutions, and farmers, resulting in a total of 8,464 breeding farms, with 249 being large-scale operations, establishing Lu Chuan pig as a pillar of the local livestock economy [2] Group 2: Brand Promotion - The registration of geographical indication trademarks for Lu Chuan pig has facilitated its brand development, with 15 dedicated stores and 11 experience centers established in Guangxi, and 19 ordinary trademarks registered [3] - The company has developed over 60 products, including braised pork and cured meat, achieving a 20% year-on-year increase in revenue from January to May [3] Group 3: Market Expansion - Lu Chuan pig products are marketed through various platforms, including e-commerce and live streaming, and have successfully penetrated major cities and international markets, with a brand value of 3.628 billion yuan, ranking 14th among geographical indication brands in Guangxi [4] Group 4: Supply Chain Extension - The Lu Chuan pig geographical indication trademark is seen as a "golden card" for economic development, with a 2 billion yuan investment in a comprehensive industry park project that integrates production, research, exhibition, and sales [5] - The county's processing volume has reached 11,300 tons, with a total output value of 3.102 billion yuan, and aims to achieve a slaughter volume of over 1 million pigs and a processing volume of 25,000 tons by the end of 2025 [6] Group 5: Employment and Community Impact - The development of the Lu Chuan pig brand has created 4,560 jobs and involved 2,312 households in the breeding industry, benefiting approximately 26,300 people [6] - The integration of the Lu Chuan pig industry with rural tourism is expected to enhance local economic benefits and improve the quality of life for residents [6]