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博山2026新春文旅活动持续火热,多元供给释放消费活力
Qi Lu Wan Bao· 2026-02-15 17:00
Core Viewpoint - The article highlights the various cultural and tourism activities organized in the Boshan District of Zibo City during the Spring Festival, aimed at enhancing local tourism and consumer spending through a series of engaging events and promotions [1][3][5]. Group 1: Tourism Activities - Boshan District launched over twenty key cultural and tourism activities themed "Enjoying the Mountain City during the Spring Festival," integrating consumer benefits, intangible cultural heritage experiences, and traditional festival performances [1]. - The district has consolidated resources from eight A-level scenic spots, including Ba Mountain and Hongye Persimmon Rock, to introduce a new Spring Festival joint ticket priced at only 69 yuan, down from the original price of 350 yuan [3]. - Local attractions such as Hongye Persimmon Rock are offering limited-time free admission for residents, while other sites provide various package deals including accommodation and cultural experiences [3]. Group 2: Cultural Events - The district is organizing a range of cultural activities from urban to rural areas, including New Year lantern festivals, opera performances, and drum parades, aimed at enhancing community engagement [3]. - The New Year lantern festival will illuminate main roads and public parks every night, while traditional performances will take place in various towns, bringing festive cheer to local communities [3]. - Events such as the "Spring Festival Gala" and rural theater performances are designed to spread New Year blessings to households [3]. Group 3: Cultural Heritage and Craft Experience - As the "Hometown of Chinese Glaze," Boshan District is leveraging its ceramic culture by collaborating with 14 local ceramic and glaze enterprises to offer immersive hands-on experiences during the Spring Festival [5]. - Visitors can participate in activities such as glass-making, pottery, and painting, allowing them to create their own cultural crafts to take home [5]. - The series of cultural tourism promotional activities in Boshan District will continue until early March, inviting tourists to experience the local culture and traditions [5].