陶瓷潮玩“嫣胭入轧·瓷”

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高质量发展看中国 | 非遗“潮”起来 消费“旺”起来
Yang Guang Wang· 2025-06-07 07:54
Core Viewpoint - The integration of traditional craftsmanship with modern cultural trends is revitalizing intangible cultural heritage (ICH) in Jiangxi, showcasing innovative products and experiences that resonate with younger consumers [1][5][8]. Group 1: Revitalization of Traditional Crafts - The "Summer Cloth Embroidery" has evolved into various modern products, including health hammers and keychains, reflecting a shift from traditional to contemporary applications [1]. - A notable piece, the "Yangtze River Ten Thousand Miles Map," created by a team over 13 months, highlights the intricate techniques involved in Summer Cloth Embroidery, which has been recognized as a national intangible cultural heritage since 2014 [2][3]. - Innovators like Wu Wanqing are merging traditional techniques with modern consumer demands, creating over a hundred cultural products that integrate Summer Cloth Embroidery into everyday life [4]. Group 2: Cross-Industry Collaborations - The collaboration between Pop Mart and Jingdezhen ceramics has led to the creation of ceramic toys that incorporate traditional ICH techniques, appealing to the Z generation and enhancing cultural value [5][7]. - The "Nezha" and other popular IPs have been transformed into detailed ceramic collectibles, showcasing the intersection of traditional craftsmanship and contemporary pop culture [5][7]. - The high-quality porcelain from Jingdezhen, known for its purity and durability, is being leveraged to create unique products that resonate with modern consumers, enhancing emotional connections to cultural heritage [7]. Group 3: Cultural Tourism Integration - Events like the "Mountain Water Drama" at Xianren Lake integrate traditional performances with modern experiences, encouraging active participation from tourists and enriching the cultural tourism landscape [8][11]. - The active engagement of tourists in traditional performances has led to increased visitor numbers, with one county attracting approximately 300,000 tourists through ICH showcases [11]. - The establishment of non-heritage towns in Jiangxi is fostering the production and commercialization of local crafts, ensuring the survival and relevance of traditional arts in contemporary society [13].