万千"新农人"来自不同地方，却奔向同一个方向。为乡村注入活水，为发展扎牢根基，观念新了，产业 兴了——这些朴素而坚实的努力，让乡村一天天变得更美好。 不甘"走过场" （来源：经济日报） 转自：经济日报 带着梦想与见识，走向田野深处。田埂上、大棚里、合作社中，处处跃动着他们的身影。他们有个共同 的名字："新农人。" "给钱总会花完，有了产业才种下了'摇钱树'。"周建强说，"干部每次来家里坐，聊着聊着总会问'有什 么能帮上忙的'，他们不仅带来了务实的发展思路、实实在在的产业，更提振了大家的发展信心。" 3年任期届满后，杨洋再次留任，他打算为这里做更多实实在在的事。 看准餐饮市场对加州鲈鱼的需求，工作队在中联村和井贝村建起了陆基水箱养殖基地，还与知名品牌水 产公司签了保底收购协议。一个水箱投入几千尾鱼苗，8个月后就能收获三四千斤鱼。 就这样，玫瑰与鲈鱼成了漳溪的"美丽产业"与"舌尖经济"。产业选对了，销路打开了，村民看到了实实 在在的希望，时间一长，对工作队的看法也变了。 大城市里来的工作队，让不少当地人心里犯嘀咕：这些特区干部，是不是来转一圈、镀镀金就走？彼 时，漳溪畲族乡中联村村民周建强也觉得，外地人人生地不熟 ...

结合全乡主导产业和群众需求，波航乡邀请专家、行业能手等，组织举办叉车、月嫂、电焊、农民经济 人技能培训4期，受益群众163人。立足乡域旅游资源禀赋，邀请农家院、陈醋、酿皮等经营者，就乡村 旅游发展共谋良计。同时，积极对接县融媒，推广湟源十大碗、陈醋、严酿皮等特色美食。创新打造非 遗传承"看、玩、品"立体场景模式，组织全乡30余名农家院经营者与厨艺高手同台竞技，为人才提供切 磋技艺、交流经验、展示风采的平台，进一步打响地域美食品牌、激活乡村文旅经济发展新引擎。乡土 人才积极发挥带动一方、造福乡邻的作用，利用南岔村150㎡自建铺面打造排灯帮扶工坊，通过制作、 销售各类排灯式文创产品，带动7名群众就业，人均月增收达到3000元，以非遗"小切口"服务就业"大民 生"，让更多群众享受到家门口的创收红利。 （袁祖星 波航乡） 2024年2月以来，西宁市湟源县波航乡始终坚持党管人才原则，统筹做好"育才、聚才"工作，为扎实推 进宜居波航建设提供人才保障和智力支持。截至1月4日，已累计申报县级"丹城翘楚"乡土人才5名，打 造市级非遗工坊1家，推选青海土特产推荐官1名。 ...

正是通过这样的运营模式，传统中药材实现了从实用药材到时尚消费品，再到文化媒介的价值跨越。在 当地非遗保护相关人士看来，这家小店的实践为衢州非遗活化提供了生动样本："它让文化在用中传 承、在美中传播，证明了传统技艺可以通过贴近当代生活美学而重获生命力。" 作为一名90后药学专业毕业生，工作室主理人范小慧多年与药材相伴的经历，让她决心为草木智慧寻找 更轻盈的当代载体。2022年，她返乡创业，以衢州道地药材"衢六味"为灵感，设计出上百款手串、耳饰 与挂件。她告诉记者:"每一味药材都有其纹理、性味与故事。我们希望通过设计，让它们从药屉走进日 常，成为可佩戴的文化符号。" 这种理念不只停留在产品设计中，更延伸至整个消费空间的营造。步入工作室，俨然进入一个微缩 的"中草药美学体验馆"——顾客不仅可以选购成品，还能亲手制作香囊、按摩香锤等物件。一位正在编 织陈皮香囊的顾客表示："亲手参与让我更贴近药材的质感，也像把一段衢州故事带在了身边。"通过沉 浸式体验，产品化为承载文化记忆的"可佩戴名片"，契合了当下消费者对情感联结与文化参与的深层需 求。 随着体验模式逐渐成熟，工作室的市场路径也愈发清晰。线上，通过小红书等平台进行内 ...

让文明与文脉相 融——文明集市 促消费系列活动 焕新岭南图景_ 南方+_南方plus 得益于"百县千 镇万村高质量发 展工程"（以下 简称"百千万工 程"）的佛山顺 德陈村年桔造型 盆栽，热销北京 路；广东省国防 科技技师学院师 生的古法扎染制 品，让古老非遗 在新时代焕发生 机；《广府梦华 录》VR沉浸式 体验，吸引市民 游客"近距离"感 受岭南海丝文 化…… 12月19日至12月 28日，2025年文 明集市促消费系 列活动在北京路 举办。10天时 间，活动持续为 广州北京路注入 新活力，吸引广 大市民游客跟着 《文脉地图》打 卡周边景点，在 文明集市购特 产、在大佛寺里 叹咖啡、在铜壶 滴漏赏非遗，促 进文明与文脉 从"相加"迈 向"相融"，进一 步激活冬季消费 市场，助力"粤 享暖冬 乐游广 东" 。 文明集市为广州千年城脉带来新活力。 千年北京路，古 今文脉，万人相 拥；从南至北， 客商云集。回望 10日，文明集市 从天字码头一直 延伸至中山五路 路口，时时人声 鼎沸、繁光缀 天。 这是广东首次以 文明实践为基 底，在广州北京 路引入全省优质 农文旅产品，创 新拓展"文化+消 费"新空间，10 多项 ...

Core Viewpoint - The event in Guangzhou showcases the cultural heritage and agricultural products of Gaozhou, highlighting its unique cultural and economic advantages through various exhibitions and performances [2][3][4]. Group 1: Event Overview - The first civilization market event in Guangdong, based on civil practice, took place from December 19 to 28 in Guangzhou's Beijing Road pedestrian street [2]. - Gaozhou participated prominently, presenting woodcut paintings, high-cool colored jade, specialty agricultural products, and cultural souvenirs [3][4]. Group 2: Cultural Heritage - Gaozhou is recognized as a historical ancient town with a rich cultural background, known as one of the "Four Great Cultural Hometowns of Guangdong" and the birthplace of the Xianfu culture [6][7]. - The region is home to various intangible cultural heritages, including puppet shows and woodcut paintings, which contribute to its unique development advantages [8][9]. Group 3: Agricultural Products - Gaozhou is known as the "Hometown of Lychee" and "Hometown of Longan," with these industries being its key economic pillars [11]. - The lychee and longan products showcased at the event were crafted using traditional techniques, preserving the nutritional value and flavor of the fresh fruits [12][13]. - Processed products like lychee paste and longan sesame cake creatively combine fresh fruit flavors with traditional pastry techniques, showcasing the diverse development of Gaozhou's agricultural industry [14][15][16]. Group 4: Unique Local Products - Gaozhou's high-cool colored jade, a unique and precious stone variety, is known for its rich colors and artistic value, making it a highlight of the exhibition [17][18][19]. - The jade products displayed at the event included decorative items and crafts that reflect Gaozhou's geographical and cultural significance [20]. Group 5: Traditional Arts - The Gaozhou woodcut painting, recognized as a national intangible cultural heritage, features strong and fluid lines with vibrant colors, depicting various themes [22][23][24]. - The traditional craftsmanship involved in creating woodcut paintings showcases the dedication and skill of local artisans, preserving the essence of traditional art [25][26]. Group 6: Performance Highlights - The Gaozhou puppet show, a national intangible cultural heritage, captivated audiences with its intricate puppetry and storytelling, blending traditional drama with local cultural elements [29][30][31]. - The performance was well-received, adding a unique cultural dimension to the civilization market event [32].

12月19日至21日，2025广州文化产业交易会在中国进出口商品交易会展馆D区（17.2-20.2馆）成功举办。这场文旅产业盛会，以"湾区联世界，文旅创未 来"为主题，用"科技+文化+贸易"的融合范式，全面开启文旅深度融合与产业创新的新篇章，为文旅融合发展注入新动能，也为中华文化"走出去"搭建了更 广阔的舞台。 广州文交会从2017年创办至今，已从区域展会成长为链接全球、推动产业交易、引领行业趋势的重要文化产业平台，这背后既是广州作为千年商都的开放基 因传承，也是粤港澳大湾区发挥门户优势的生动实践。2025广州文交会走过八载光阴，这场文旅盛会为湾区文化产业带来什么？ 科技赋能 重塑文旅体验 "十五五"规划建议提出"推进文化和科技融合"的发展要求，在本届文交会上得到生动实践。今年，广州文交会文旅装备展区被打造成沉浸式体验的"造梦空 间"：VR/AR互动装置、全息投影、数字光影等最新技术集中呈现，静态的文化资源转化为可感可互动的动态场景，充分展现文化科技融合的魅力。 广州新起典文旅科技推出极具创新的3D沉浸式多模态空间产品——"万象视界"，将中国上古神话《山海经》中的自然认知、神话意象转化为趣味生动的科 普体验， ...

近日，四川省残疾人非遗（文创）展示展销活动举行，集中展示了"美丽工坊"的非遗文创成果。省残联供图 四川拥有蜀绣、羌族刺绣等153项国家级非遗代表性项目，如何将传承千年的非遗转化为残疾人尤其是残疾妇 女就业增收的"金钥匙"？ 近日，由中国残疾人联合会就业服务指导中心、洲际酒店集团、北京国华众联科技有限公司联合举办的"共融 无界·传递美好"国际残疾人日系列活动在北京启动。启动仪式上，省残联相关负责人现场交流经验，介绍了四川 创新构建的"非遗就业基地+居家灵活就业+酒店展销空间"三级联动体系。这一体系有何特点？又取得了怎样的成 效？记者进行了了解。 作品从家中绣架走进展销专区 "以前从没想过，我们做的羌绣能让这么多人看到。现在靠着这门手艺，生活更好了。"说这话的，是绵阳北 川羌绣工坊的残疾妇女陈晓蓉（化名）。她口中的变化，正是三级联动体系的载体——四川"美丽工坊"项目的真 实写照。 陈晓蓉有腿部残疾，长期以来家庭经济拮据。转机出现在她加入"美丽工坊"后。在工坊内，通过"工匠领衔 +多元培训"的模式，她接受了国家级非遗导师"一对一"的技艺提升指导，绣工日益精湛。如今，陈晓蓉除了有时 在工坊与姐妹们共同创作，更多时候则 ...

Core Insights - The training program for disabled individuals in Liaoning Province focuses on non-material cultural heritage and creative products, aiming to enhance their skills and life value [1] Group 1: Training Program Details - The training lasts for 10 days and includes theoretical lectures, practical operations, and exhibitions [1] - The curriculum is designed to be systematic and high-level, covering essential topics such as non-material cultural heritage policies, intellectual property protection, creative design innovation, digital promotion, and market management [1] - The program emphasizes practical training and field visits to align with market demands, promoting the integration of theory and practice [1] Group 2: Support and Development - The provincial disabled persons' federation has collaborated with local universities to create platforms for training, resulting in the cultivation of special artistic talents [1] - Future initiatives will provide comprehensive support for showcasing achievements, market connections, and brand promotion to advance the development of disabled persons' careers in Liaoning [1]

Group 1 - The core focus of the recent investment promotion activity in Chengdu is on the non-heritage cultural and creative industry, aiming to foster collaboration and project attraction among various enterprises and institutions from different regions [1] - The event was organized by the Chengdu Cultural Industry Development Promotion Center and included participation from nearly 20 enterprises and institutions, facilitating direct engagement through site visits, policy sharing, and discussions [1] - The Chengdu government has introduced a comprehensive support policy specifically targeting digital cultural and creative startups, which includes ten measures aimed at providing financial and operational assistance [4][7] Group 2 - The support policy offers various incentives such as a one-time startup grant of 20,000 yuan and annual office rent subsidies up to 100,000 yuan, effectively reducing the financial burden on new enterprises [7] - Eligible applicants for the support policy must be registered digital cultural and creative enterprises established for at least six months and no more than three years, focusing on specific core business areas [5] - The policy aims to create a full-chain support system for startups, encompassing aspects from workspace provision to financial services and talent acquisition [4][7] Group 3 - The local government emphasizes the unique cultural and historical context of Pugong County, which is seen as an ideal location for the integration of rural aesthetics and cultural industries [8] - The event highlighted the challenges faced by local non-heritage enterprises, such as the need for better design and market strategies to enhance product competitiveness [9][13] - External entrepreneurs provided diverse solutions to the commercialization challenges of local heritage projects, advocating for collaborative approaches to expand market opportunities [21]

Core Insights - The event "Cultural Industry Talent Gathering" will take place on November 15 in the Guangdong-Hong Kong-Macao Greater Bay Area, featuring over 100 companies and releasing more than 18,000 job positions [2][3] - The event aims to create a diverse cultural talent ecosystem, integrating technology, intangible cultural heritage, trendy toys, film, and animation [3] Job Opportunities - Job positions are categorized into three salary bands: - Core Salary Band (15K–40K): Focused on AI algorithms, engine development, and digital art for industry-leading talents [4] - Stable Salary Band (10K–20K): Targeting experienced professionals in international copyright, data operations, and content marketing [4] - Growth Salary Band (7K–10K): Aimed at fresh graduates and newcomers with comprehensive training and promotion plans [4] - Notable companies like Tencent, NetEase, and 37 Interactive Entertainment are offering high-value positions in game design and user experience [4][23] Creative Market - The event features a "Cultural Industry Creative Market" divided into five sections, showcasing immersive cultural experiences [6] - The Cultural Technology Zone allows participants to engage with VR experiences and AI technology [7][8] - The Intangible Cultural Heritage Zone presents traditional crafts reimagined through modern design [10] - The Film Space highlights Guangdong's film industry through local movie posters and storytelling [15] - The Trendy Toy IP Zone focuses on local IP incubation and cultural consumption [17] - The Animation and Gaming Zone showcases the strength of Guangdong's animation and gaming industries, emphasizing innovation and social responsibility [20] Talent Acquisition Focus - The event signals a shift in the cultural entertainment industry towards seeking "co-creation talents" who possess both professional depth and cross-disciplinary vision [20] - Companies are redefining job roles to attract creative and passionate individuals, moving beyond traditional qualifications [20]