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研报掘金丨民生证券:维持隆鑫通用“推荐”评级,量利共振加速成长
Ge Long Hui A P P· 2025-08-07 08:13
Core Viewpoint - Minsheng Securities research report indicates that Longxin General's Wujie motorcycle is gaining momentum and breaking into the high-end market globally [1] Group 1: Company Performance - Longxin General is a leading company in the domestic motorcycle industry, with motorcycle export sales expected to exceed 1.5 million units in 2024, ranking first in the industry [1] - The company's motorcycle business revenue has achieved positive growth for four consecutive years, with 2024 revenue projected at 12.69 billion yuan, a year-on-year increase of 34.0%, reaching a historical high [1] Group 2: Brand Strategy - The company focuses on promoting its own brands, establishing three differentiated high-end brands: Wujie VOGE, Longxin non-road sports motorcycles, and Yinv BICOSE high-end electric motorcycles [1] - Looking ahead, the company will continue to deepen its presence in the European market, aiming to create benchmark effects in Spain and Italy, leveraging the brand strength of Wujie in Europe [1] Group 3: Market Expansion - The company plans to enhance its layout in Latin America and Southeast Asia, achieving "1+N" market synergy development [1] - There is optimism regarding the dual expansion of the Wujie brand in terms of product and channel, which is expected to accelerate growth through volume and profit resonance [1]