Core Viewpoint - Minsheng Bank is terminating its financial product distribution partnerships with various third-party platforms, including China Mobile's "HeBao" and Huaneng Group's YunCheng JinFu, in response to new regulatory guidelines set to take effect on October 1, 2023 [1][2][4]. Group 1 - Minsheng Bank has ceased its financial product distribution with "HeBao" since September 19, 2023, allowing only for business inquiries without further operations [1]. - The bank is also ending its partnership with Huaneng Group's YunCheng JinFu, with the termination of public fund distribution set for September 19, 2025 [2]. - On September 11, 2023, Minsheng Bank announced the termination of its public fund distribution with the "YiPay" platform, effective September 24, 2025 [2]. Group 2 - The bank previously announced the termination of its public fund distribution with "Huawei Wallet" and "Yutong Life" platforms, with respective termination dates of September 4, 2025, and August 25, 2025 [3]. - Industry insiders suggest that these actions are a proactive response to the upcoming implementation of the "Commercial Bank Agency Sales Business Management Measures" [3]. - The new regulations restrict commercial banks to sell products only through their own channels and prohibit outsourcing sales processes to third-party platforms [4][5].