Core Insights - JD.com launched the "11.11 Surprise Open Day" in Beijing, introducing a "Sales Recommendation" section to showcase high-quality, cost-effective products selected by its procurement team [1][2] - The event featured performances and a live exploration of various production facilities, emphasizing transparency in product sourcing [4] - JD.com is leveraging AI technology to enhance its product offerings, particularly in the 3C digital category, catering to diverse consumer needs [7] Group 1: Event Highlights - The "11.11 Surprise Open Day" included performances by JD's youth procurement team and a collaboration with AI robots to engage the audience [2] - JD's procurement team acted as "super agents," showcasing the production processes of various products through video tours [4] - The event also introduced the "Sales Live Stream Daily Flash" campaign, offering significant discounts and a "double compensation" guarantee for price discrepancies [6] Group 2: Product Offerings - JD.com is focusing on high-quality, low-cost home appliances in response to rising consumer demand for quality living [12] - Featured products include the Kambach pure titanium wok and the Casa Di original series refrigerator, highlighting innovative technologies and consumer-friendly features [12] - The global procurement initiative aims to bring unique international products to Chinese consumers, with examples like Nestlé's BEBA milk and ROJA perfumes [9][11] Group 3: Sales Performance - Since the start of the 11.11 event on October 9, JD.com has seen a 47.6% year-on-year increase in active users, leading the industry [14] - Orders for home appliances, mobile phones, and digital products surged over 70% year-on-year, with JD's exclusive products seeing a tenfold increase in transaction volume [14] - The combination of immediate sales and curated recommendations has driven significant sales growth and consumer recognition [14]