10月14日，京东11.11惊喜开放日在北京举行，现场不仅有热情洋溢的京东青春采销带来精彩演出，同 时，京东还宣布11.11期间特别推出"采销推荐"专区，由京东采销层层严选，挑选出最具性价比、最有 卖点的品质好物，集中呈现在消费者面前。打开京东APP，搜索"采销推荐"，即刻解锁采销严选好物， 又好又便宜。 采销深入产地层层严选 京东11.11打造品质生活新范式 京东11.11惊喜开放日开场，京东青春采销携手智元灵犀X2机器人带来开场表演，将现场氛围迅速点 燃。 随后，京东采销又化身"超级探员"，通过视频带领观众一起探访了七鲜小厨后厨、泰坦军团显示器工 厂、兴化大闸蟹京东合作基地、美的集团武汉暖通工厂、一宅一物制袜工厂、澳大利亚墨尔本Swisse工 厂等地，让消费者零距离见证品质好物的生产全过程和背后故事。 京东全球购发出"全球好物召集令" 为消费者寻找世界各地特色好物 一直以来，京东全球购致力于为中国消费者带来更丰富、更优质、更实惠的进口商品，并打造了连接全 球品牌与中国消费者的最佳桥梁。活动现场，京东全球购青春采销瑶瑶将经过全链路严选出的世界各地 好物，从专业角度进行讲解，让有需要的用户轻松选购。比如，雀巢 ...

Core Insights - JD.com has reported a significant increase in active users during the 11.11 shopping festival, with a 47.6% year-on-year growth from October 9 to 10, leading the industry in user engagement [1] - Key product categories such as home appliances, mobile phones, and computers saw order volumes increase by over 70% year-on-year as of October 14 [1] - The promotional strategy for this year's 11.11 event has been simplified, featuring deep discounts and various surprise days to enhance consumer engagement [1][2] Promotional Strategies - The 11.11 event features a "direct discount" approach with discounts as low as 10% and additional consumer incentives such as a coupon package worth up to 2111 yuan and a "100 billion consumption subsidy" from JD Finance [1] - A series of themed surprise days will take place starting October 16, including categories like gaming, home, and lifestyle, aimed at maintaining consumer interest throughout the event [1] Technological Integration - This year's 11.11 event has the highest integration of AI and robotics, with tools like JD Xiaozhi and JD Diandian being offered to enhance customer service efficiency and reduce wait times [2] - JD.com has introduced an industry-first "price difference exchange" service, allowing customers to exchange products across brands based on price differences, enhancing the shopping experience [2]