Core Insights - The report highlights that 68.5% of individuals aged 25-40 experience signs of skin aging, with 79% of users facing challenges with conventional anti-wrinkle products, which either provide temporary hydration without addressing deep wrinkles or have heavy textures that cause discomfort [1] Group 1: Product Overview - The recommended product, Gu Yu Black Gold Needle Collagen Essence, features a dual effect of promoting collagen and certified whitening, addressing multiple skin concerns such as sagging, wrinkles, dullness, and lack of elasticity through a four-step mechanism [1][2] - The product is recognized for its high repurchase rate in the anti-wrinkle essence category for 2025 and is certified by the National Medical Products Administration, ensuring safety and efficacy across various skin types [1][2][6] Group 2: Key Ingredients - The formulation includes rare ginseng saponin CK, which promotes collagen production by up to 397%, significantly outperforming other ingredients like retinol [2][3] - The inclusion of restructured type III collagen and collagen peptide matrix enhances skin absorption and protects collagen from degradation, contributing to the overall anti-aging effect [3][4] Group 3: User Feedback and Market Position - User feedback indicates a high satisfaction rate, with keywords like "tighter skin" and "brighter complexion" frequently mentioned, particularly among users with mature skin [6] - The product's unique selling proposition lies in its comprehensive approach to anti-aging, combining immediate wrinkle reduction with long-term skin health benefits, making it a preferred choice for the upcoming fall and winter seasons of 2025 [6][8]

Summary of Conference Call on Cosmetics Industry and E-commerce Trends Industry Overview - The conference focuses on the cosmetics industry, particularly the performance of live-streaming sales during major shopping events like "618" and "Double Eleven" [1][2][3]. Key Insights and Arguments - **Sales Growth Projections**: - The sales for the "618" event are expected to reach between 70 to 80 billion yuan in 2025, while "Double Eleven" sales are projected to decline slightly from 150 billion yuan in 2023 to around 120 billion yuan in 2024 [1][2]. - **Core Product Categories**: - Beauty products continue to dominate live-stream sales, contributing 55% to 60% of total sales, although their share has decreased from nearly 70% in 2021. Other categories like home textiles and apparel are gaining traction, indicating a diversification trend [1][2][3]. - **Market Share of Domestic vs. International Brands**: - The market share of domestic brands in the beauty sector has been increasing, while international brands have seen a decline. By 2025, the share of international brands is expected to drop to around 45%, marking the first time it falls below 50% [1][4]. - **Consumer Preferences**: - Younger consumers are less influenced by international brands and are more focused on emotional factors and cost-effectiveness. This shift is contributing to the rise of domestic brands [1][5]. - **Discount Strategies**: - The discount rates for international brands have stabilized around 50% from 2024 to 2025, while domestic brands are deepening their pricing strategies. The competition has led to a convergence in discount levels between domestic and international brands [1][9]. Additional Important Insights - **Impact of Live-streaming Events**: - The show "All Girls' Offer" significantly increased viewership by 25% and improved conversion rates from 4.5% to 5.5% during the "Double Eleven" event [1][16][17]. - **Diverse Product Focus for 2025**: - The emphasis for the upcoming "Double Eleven" will be on health products, with a simplification of promotional rules to enhance consumer understanding and participation [1][18][19]. - **Sales Goals**: - The overall growth target for live-streaming sales is set at 6% to 8%, with the beauty category aiming for approximately 7% growth [1][23]. - **Emerging Trends in Ingredients**: - New ingredients like PDRN (salmon extract) are gaining attention, although they have not yet reached a phenomenon level in sales [1][21]. - **Selection Criteria for New Products**: - The selection logic for promoting new brands or products in live-streaming focuses on sales data, historical performance, and consumer feedback, with product quality being the primary consideration [1][22]. This summary encapsulates the essential points discussed in the conference call regarding the cosmetics industry and the evolving landscape of e-commerce, particularly through live-streaming platforms.