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一纸“善邻折”撬动银发消费新活力
Hang Zhou Ri Bao· 2025-10-16 02:42
Core Insights - The "Yuhua Hui Lao Shan Lin Zhe" initiative is a community-driven program aimed at enhancing the silver economy by providing discounts and benefits to elderly residents, thereby addressing their diverse needs while supporting local businesses [2][3] Group 1: Community Engagement - The initiative was developed by the Yuhua Public Service Center, which identified the challenges faced by elderly residents, including the need for practical and sustainable benefits [2] - The program involves collaboration with 20 local businesses to form the "Yuhua Public Welfare Alliance," offering discounts ranging from 20% to 95% across various services such as dining, shopping, and healthcare [2][3] Group 2: Business Impact - Since the launch of the discount program, participating businesses have seen an average increase of 40% in elderly customer traffic, demonstrating the effectiveness of targeted promotions [3] - Local merchants have reported improved business performance, with one shop owner noting a 20% increase in customer flow due to a 10% discount offered [3] Group 3: Sustainable Development - The initiative fosters a symbiotic relationship between the community, businesses, and elderly residents, creating a value loop that enhances community cohesion and economic vitality [3] - By integrating community promotion, merchant discounts, and volunteer services, the program effectively addresses the challenges of implementing a silver economy while promoting a "silver-friendly" community governance model [3]