Core Insights - The ongoing Milan Winter Olympics has increased the popularity of ice and snow sports in China, leading to a surge in visitors to ski resorts in the Yimeng revolutionary old area, particularly in Shandong's Lishun County [1] - The local government is implementing a rural revitalization plan called "Yushan Banli," which aims to enhance the economic and social benefits of ice and snow sports while improving local tourism and hospitality services [2] Group 1 - The ski resort in Lishun County has been receiving approximately 3,000 visitors daily during the Spring Festival holiday, with an annual visitor count of around 80,000 [1] - Local initiatives have transformed the village's economy, with the establishment of unique accommodations and various consumer experiences, such as themed restaurants and clubs, to attract and retain tourists [2] - The introduction of local food production businesses has significantly increased sales, with some vendors reporting daily sales of up to 2,000 jin (1,000 kg) compared to previous annual sales of only 10,000 to 20,000 jin [2] Group 2 - The "Yushan Banli" area has created over 500 jobs, with an average income increase of 13,000 yuan per person, benefiting more than 20,000 residents [3] - Local artisans are integrating traditional crafts, such as Mo's wool embroidery, into modern products like ski apparel, enhancing cultural heritage while catering to the growing ice and snow sports market [3] - The ongoing Winter Olympics has inspired local craftsmen to innovate, with hopes that their products will gain recognition on an international stage [3]