Core Insights - The ongoing Milan Winter Olympics has increased interest in ice and snow sports in China, leading to a surge in visitors to ski resorts, particularly in the Yimeng revolutionary old area of Shandong Province [1] Group 1: Economic Impact - The ski resort in Qiaoguguan has been receiving approximately 3,000 visitors daily during the Spring Festival holiday, indicating a growing popularity of ice sports among tourists from southern provinces like Jiangsu and Zhejiang [1] - The annual visitor count for the ski resort is around 80,000, which previously did not significantly benefit the nearby Lizhuang Village [1][2] - The "Yushan Banli" rural revitalization area has been established, covering eight administrative villages, to enhance the economic and social benefits of ice sports [2] Group 2: Infrastructure and Employment - The development of the "Yushan Banli" area has led to the creation of various facilities, including snow clubs, indoor training centers, and dining options, promoting a comprehensive consumption experience for visitors [2] - Over 500 jobs have been created in the area, with an average income increase of 13,000 yuan per person, benefiting more than 20,000 residents [3] Group 3: Cultural Integration - Local artisans are integrating traditional crafts, such as the Mo's wool embroidery, with modern ice sports apparel, creating unique products that reflect both cultural heritage and contemporary trends [3] - The incorporation of traditional elements into ski clothing aims to enhance the aesthetic appeal and uniqueness of the products, aligning with the rising popularity of ice sports [3]

Core Insights - The ongoing Milan Winter Olympics has increased the popularity of ice and snow sports in China, leading to a surge in visitors to ski resorts in the Yimeng revolutionary old area, particularly in Shandong's Lishun County [1] - The local government is implementing a rural revitalization plan called "Yushan Banli," which aims to enhance the economic and social benefits of ice and snow sports while improving local tourism and hospitality services [2] Group 1 - The ski resort in Lishun County has been receiving approximately 3,000 visitors daily during the Spring Festival holiday, with an annual visitor count of around 80,000 [1] - Local initiatives have transformed the village's economy, with the establishment of unique accommodations and various consumer experiences, such as themed restaurants and clubs, to attract and retain tourists [2] - The introduction of local food production businesses has significantly increased sales, with some vendors reporting daily sales of up to 2,000 jin (1,000 kg) compared to previous annual sales of only 10,000 to 20,000 jin [2] Group 2 - The "Yushan Banli" area has created over 500 jobs, with an average income increase of 13,000 yuan per person, benefiting more than 20,000 residents [3] - Local artisans are integrating traditional crafts, such as Mo's wool embroidery, into modern products like ski apparel, enhancing cultural heritage while catering to the growing ice and snow sports market [3] - The ongoing Winter Olympics has inspired local craftsmen to innovate, with hopes that their products will gain recognition on an international stage [3]

Group 1 - The temperature in the province has been continuously decreasing, while ice and snow sports are rapidly gaining popularity [2] - Major ski resorts in the province have opened, marking the beginning of the ice and snow season [2] - At the Qipanshan Ice and Snow World in Shenyang, beginner and intermediate ski trails have been prepared, and the "magic carpet" is now operational [2] Group 2 - Skiing enthusiasts, including beginners and experienced snowboarders, are actively participating in the activities, with beginners receiving guidance from instructors [2]