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奢侈品难卖,加拿大鹅在中国的增速也在降
Sou Hu Cai Jing· 2025-05-23 12:41
Core Viewpoint - Canadian Goose's performance has improved due to the sales peak season, with a notable increase in revenue and net profit in Q4 of FY2025, despite previous concerns about the luxury goods market [1][2]. Financial Performance - In Q4 FY2025, Canadian Goose reported a revenue increase of 7.4% year-on-year to CAD 385 million, with a net profit of CAD 27.1 million compared to CAD 5 million in the same period last year [1]. - For the entire FY2025, total revenue grew by 1.1% to CAD 1.348 billion, while net profit rose to CAD 94.8 million from CAD 58.4 million in the previous year [4]. Business Segments - Direct-to-Consumer (DTC) sales in Q4 increased by 15.7% to CAD 314 million, while wholesale revenue decreased by 23.2% to CAD 31.8 million due to reduced order volumes in Europe, the Middle East, and Africa [3][4]. - The overall gross profit for Q4 increased by 17.8% to CAD 274 million, with the gross margin rising from 65.1% to 71.3% [4]. Market Dynamics - The Greater China region became Canadian Goose's largest market in FY2024, with Q4 sales growing by 7.9% to CAD 139 million, leading to a 15.2% increase in the Asia-Pacific region [6][10]. - The company has expanded its store presence in China, with 30 stores across 18 cities, primarily operating on a direct sales model [7][11]. Strategic Initiatives - For FY2026, Canadian Goose plans to innovate within existing product lines and expand its clothing offerings while maintaining the core focus on down jackets [6]. - The company aims to enhance retail execution through store upgrades and improved sales training, while also focusing on strengthening its wholesale business [6][11]. Challenges and Outlook - Despite the positive Q4 results, Canadian Goose faces uncertainties due to a slowing growth rate and the impact of global trade tensions on consumer demand [2][12]. - The company has refrained from providing financial guidance for FY2026 due to the unpredictable macroeconomic environment, although it remains optimistic about its production strategy and tariff implications [12][13].