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金融价取消致购车价格上涨?有4S店称“北京社保用户不受影响”
第一财经· 2025-06-17 02:00
Core Viewpoint - Recent regulatory actions to halt high-interest and high-rebate automotive financing are expected to tighten terminal price discounts for automotive brands, leading to potential price increases for various models [1][2]. Group 1: Regulatory Changes - Regulatory bodies in regions such as Beijing, Sichuan, and Henan have mandated banks to reduce car loan rebate ratios to below 4%, with annual interest rates decreasing from 6.5% to 3.2% [3]. - The adjustments in policies are rapidly affecting the terminal market, with significant price increases observed for models like the BMW i3 and reductions in discounts for mainstream models such as the Mercedes-Benz C-Class and Audi A4L [4]. Group 2: Market Dynamics - The luxury car market has seen substantial price fluctuations due to intense competition, with dealerships relying on after-sales and automotive finance for profitability rather than new car sales [2]. - The "high-interest high-rebate" model, where banks provide significant loan rebates to dealers, has led to a distorted pricing system and hidden financial risks in the market [2][4]. Group 3: Consumer Impact - Current market conditions still offer considerable discounts, with models like the BMW 3 Series and Audi A4L having discounts up to 13.2 million and 14.8 million respectively, despite the tightening of financing options [4]. - While high rebates have temporarily benefited consumers, the long-term sustainability of such practices is questioned, as they may degrade the service capabilities of financial institutions and ultimately affect car sales [4]. Group 4: Industry Trends - The automotive industry is experiencing a shift away from chaotic price wars, with various industry bodies advocating for a reduction in "involution" and a move towards sustainable and high-quality development [5].