以下文章来源于字母榜 ，作者朱晓宇 字母榜 . 让未来不止于大 本文来自微信公众号： 字母榜 ，作者：朱晓宇，题图来自：视觉中国 过去二十年，德系三强"宝马、奔驰、奥迪"凭借品牌口碑和进口身份，走进中国市场，成为消费者心 中豪华和身份的代名词。不过，随着中国本土新能源品牌的快速崛起，BBA在由低到高的三大主力 细分市场中，前两个级别的市场份额正逐步流失。 在入门级豪华轿车市场，代表车型"34C" （宝马3系、奥迪A4L、奔驰C级） 的终端价格已明显下探 至20万元区间。例如，2025款的奔驰C260L运动版指导价为35.68万元，北京4s店的裸车价格降至25 万元，在此基础上还能叠加2.5万元的报废补贴。 尽管如此，价格让步并未有效提振销量。2025年上半年，奔驰C级与奥迪A4L销量同比分别下降16% 和27%，仅宝马3系实现小幅增长。与此同时，20万至30万元价格区间内新能源车型的销量占比，已 从去年同期的60%提升至63.3%，进一步挤压传统豪华入门车的市场空间。 宝马在财报中直言，中国市场中低端车型竞争激烈。上半年，宝马的走量车型X3/X4、i3/i4的交付量 分别同比下滑了24.6%和70.8%。走量 ...

近日，宝马正式宣布将启动直销模式，这一计划最早将在2027年启动实施。 自下定决心以「新世代」产品全力启动转型之后，宝马就开始了漫长的孤独奔跑——告别了以燃油车为核心的产品时代，告别了以供应商为主力的合作研 发模式——今天，宝马也将告别传统4S经销商这个伙伴。 宝马尝试一个人解决所有问题：Panoramic iDrive车机系统、第六代eDrive电驱技术、全新电子电气架构。一切自研，就连销售他们都想要自己搞定。 可以说，宝马新世代是欧洲汽车在这个时代里转型的极致体现。也正因如此，它充满蒙眼狂奔的「勇感」，又似乎与新世界格格不入。 人尽皆知，欧洲对新能源汽车的认知与全球市场差异巨大：前者是在环保群体与政策的共同推动下围绕清洁能源展开，而后者，尤其是中国市场，本质上 是以新能源为载体、实则通过智能化打开局面。 如今宝马的产品特征，完美印证了宝马作为欧洲代表性豪门的思路与不足。宝马新世代在能源侧表现可谓不凡，800V高压平台以及预计900公里的续航都 是高水平；但相对而言，智能侧的说服力就显得很是薄弱，核心卖点甚至依旧围绕着抬头显示和下方的横向视平线长屏展开。这一概念宝马已经力推多 年，市场表现证明这几项卖点根本 ...

1.【阿维塔科技：阿维塔06火灾事件正在查验中，排除动力电池、驱动电机、高压电控故障等导致起 火】阿维塔科技10月9日发布声明：2025年10月05日福建省宁德市霞浦县，一辆阿维塔06在停车场 发生火灾。阿维塔团队第一时间抵达现场协助用户处理问题，支持有关部门处理火情，并提供完整的 车辆数据，配合消防部门开展火调工作。根据当地相关部门的最新反馈：起火发生在副驾驶座椅位 置，火灾发生时，电池包的电压、温度、气压均正常，排除动力电池、驱动电机、高压电控故障等导 致起火。可能导致起火的其他原因，相关部门正在进一步查验中。我们深知，每一位用户的信任都无 比珍贵。阿维塔将自始至终全力协助车主妥善处理后续事宜，尽最大努力减少车主财产损失。感谢社 会各界的关注与理解。（界面新闻） 2.【宝马因安全隐患在南非召回逾1.2万辆汽车】南非全国消费者委员会当地时间10月6日宣布，宝马 集团南非公司已发布公告，在南非召回12491辆汽车，原因是起动机缺陷存在引发车辆起火的隐患。 南非全国消费者委员会说，宝马此次召回涉及2016年以来在南非销售的六款车型，包括3系、4系、5 系、Z4、X3和X4。（财联社） 3.【美国最畅销的汽车是二 ...

多车型最高优惠近10万元 大兴区百得利一汽奥迪4S店销售专员向新京报贝壳财经记者介绍，目前一汽奥迪新车价格处于全年低 点，近期推出的两款新车分别是一汽奥迪A5L和Q6L e-tron家族，后者为纯电车型，两款车都是全国统 一价，"十一"期间推出3000万感恩礼，购车可至高享价值3万元综合优惠，包括保客购车补贴、置换补 贴等。同时，店内传统热销产品A6L和Q5L目前也推出了限时市场政策，部分车型优惠力度接近10万 元。 该4S店对于购车用户还提供了"十一"购车抽手机、老客户抽半年或一年新车使用权、贴膜、脚垫、3次 保养等额外奖品。 "十一"黄金周期间，众多车企为抢占市场，抓住契机进行促销，豪华品牌也不例外。新京报贝壳财经记 者走访北京多家豪华品牌门店发现，黄金周期间优惠力度普遍大于平日。奔驰E300L、奥迪A6L等热门 车型中配版的落地价分别达46万、34万元，最高优惠幅度近10万元。 作为豪华品牌的北京奔驰也有较大优惠力度。据房山区波士畅达奔驰4S店销售人员介绍，十一黄金周 店内优惠力度相比平日更大，让利比往常多3000元。GLA 22、GLC 300中配车型落地价格分别降至20 万元、39万元。 较大幅度的 ...

Core Insights - The milestone of 3.5 million vehicles produced at the BMW Brilliance Da Dong plant highlights its significance as a benchmark production base for BMW in China [1] - The Da Dong plant has undergone significant upgrades since its establishment, evolving into a modern intelligent manufacturing base that integrates multiple production processes [1] - The new generation BMW 5 Series, produced at the Da Dong plant, showcases advanced technology and performance enhancements, reinforcing its status as a classic model in the luxury car segment [2] Group 1: Production Milestones - The Da Dong plant officially surpassed a cumulative production of 3.5 million vehicles, marking a significant achievement since its inception in 2003 [1] - The plant has produced over 2 million units of the BMW 5 Series, emphasizing its role as the cradle for this iconic model [1] Group 2: Technological Advancements - The AI Quality Next (AIQX) system represents a comprehensive automated quality management solution that ensures precision in production without manual intervention [3] - AI technology enhances various production stages, from quality checks to rapid simulations, significantly improving efficiency and responsiveness to consumer demands [4] Group 3: Product Features - The new BMW 5 Series features a groundbreaking design and advanced driving dynamics, including a synchronous motor that responds in 100 milliseconds and a braking system that reduces stopping distance by up to 20% [2] - The i5 M60 variant of the 5 Series achieves a peak torque of 795 Nm, elevating its performance to new heights [2]

Core Viewpoint - The article discusses the recent launch of the Audi A5L, highlighting its pricing, features, and market positioning against competitors. Group 1: New Model Arrival - The first batch of the Audi A5L arrived in early July, consisting of a single exhibition vehicle, followed by a second batch of three vehicles with different engine specifications [2] - The A5L was officially launched on August 7, with three models introduced, while the highly anticipated Huawei Qiankun Intelligent Driving version and the 200kw top version have been postponed until the end of the year [3] Group 2: Pricing Information - The starting price for the Audi A5L is set at 239,800 yuan, with various models priced as follows: - A5L Sport Version: 239,800 yuan - A5L Sport Version Plus: 256,800 yuan - A5L Sport Version Quattro: 289,800 yuan - A5L Navigation Version: Expected to be delivered in October - A5L Full Domain Intelligent Hybrid Version Quattro: Expected to be delivered in December [4] - The mid-range Sport Version Plus can benefit from a 4,000 yuan subsidy and a 3,000 yuan insurance subsidy, bringing the effective price down to 249,800 yuan [4] - Additional options include a 2,000 yuan upgrade for a comfort package valued at 16,000 yuan, which includes features like ventilated front seats and heated seats [4] Group 3: Competitive Landscape - Competitors are categorized into three segments: traditional fuel vehicles like the Mercedes-Benz C-Class and BMW 3 Series, new energy vehicles such as the Xiaomi SU7, and the SAIC Audi A5L Sportback [9] - The training materials for the A5L do not include comparisons with the SAIC Audi A5L Sportback, indicating a strategic decision to avoid internal competition [9] Group 4: Customer Interest and Feedback - The A5L has generated significant interest, with an average of five groups of customers visiting daily, driven by marketing efforts on platforms like Xiaohongshu and Douyin [12] - Customer feedback is mixed; while many appreciate the design, a significant portion finds the pricing too high compared to the A4L, leading to expectations for discounts [12][14] Group 5: Sales Insights - The article notes that younger customers (post-95 and post-00) show a preference for the SAIC Audi A5L Sportback due to its design features like frameless doors [14] - The sales consultant reflects on past interactions with potential buyers, indicating challenges in converting interest into sales due to budget constraints [16] Group 6: Financing Options - The A5L follows a unified pricing model with no dealer discounts, offering two financing plans: a five-year plan with no interest for the first two years and a low-interest plan for one to seven years starting at 1.99% [20] - A detailed breakdown of financing costs is provided, showing a total cost of 314,06 yuan for the A5L Sport Version Plus with a monthly payment of 4,163 yuan [22] Group 7: Market Timing - The article suggests that now may be a good time to purchase the A5L due to the lack of dealer discounts and the potential for future price adjustments by the manufacturer [23]

Core Insights - The sales rankings of popular car models across various regions in China for the first half of 2025 have been released, highlighting regional preferences and trends in consumer behavior [1] Group 1: Regional Sales Trends - In the Yangtze River Delta region, Tesla's Model Y leads the sales chart, followed by Xiaomi's SU7 and XPeng's MONA M03, indicating a strong preference for new energy vehicles in this area [3][4] - In Beijing, Tesla's Model Y also tops the sales with 10,649 units sold, while BYD's Qin PLUS and other models dominate the top six positions [6] - The Shandong province shows a strong demand for economical electric vehicles, with models like Wuling Hongguang MINIEV and Changan Lumin frequently appearing in the top five [8] Group 2: Model Performance - The top-selling models in the Yangtze River Delta include Tesla Model Y (10,649 units), BYD Qin PLUS (6,265 units), and Volkswagen Passat (4,955 units), showcasing a mix of new energy and traditional vehicles [4] - In Guangdong province, 11 out of the top 20 models are new energy vehicles, with GAC AION S leading the sales [10] - In the Northeast region, BYD's new energy models are prominent, with the Qin PLUS being the best-seller in Heilongjiang province [11] Group 3: Market Dynamics - The luxury segment remains strong in the Yangtze River Delta, with models like BMW 3 Series and Mercedes-Benz GLC maintaining their market presence [3] - In regions with less developed charging infrastructure, such as Tibet, traditional fuel SUVs dominate the market, indicating a challenge for new energy vehicle penetration [13] - The overall trend shows a growing acceptance of new energy vehicles across various provinces, with BYD's models frequently appearing in the top sales lists [8][12]

Core Viewpoint - The article discusses the significant price drop of the BMW X3, a once-popular SUV model, due to intense market competition and changing consumer expectations, leading to a shift in sales strategies by BMW [2][11][18]. Price Drop Analysis - The price of the 2025 BMW X3 has decreased dramatically, with the entry price dropping from around 400,000 yuan to approximately 250,000 yuan [4][5]. - The 2025 models currently available include the 25L Luxury Edition, 30L Leading Edition, and 30L Premium Edition, with suggested retail prices of 349,900 yuan, 399,900 yuan, and 449,900 yuan respectively [5]. - Discounts have been reported across various regions, with the 25L Luxury Edition's price falling to 247,900 yuan in Suzhou, and the final prices for the 30L Leading Edition and 30L Premium Edition reaching 312,800 yuan and 350,700 yuan respectively [5][7]. Sales Performance - The sales performance of the new BMW X3 has been underwhelming, with monthly sales figures from February to June 2025 showing a decline compared to the previous year [15][16]. - In contrast, competitors like the Mercedes-Benz GLC and Audi Q5L have maintained stronger sales figures during the same period [15][16]. Market Dynamics - The article highlights that the automotive market is increasingly competitive, with the introduction of high-end electric vehicles adding pressure on traditional luxury brands like BMW [16][18]. - The end of the "high interest, high return" policy for automotive financing is expected to impact pricing strategies, as dealers may need to offer larger discounts to attract buyers [18]. Strategic Changes - BMW is undergoing a strategic shift in its sales approach, with a focus on balancing price reductions to maintain sales volume while preserving brand value [23][24]. - The company has appointed a new CEO for its Chinese operations, emphasizing a financial background to better navigate the current market challenges [24][25]. Investment in Innovation - Despite facing financial pressures, BMW continues to invest heavily in research and development, with a record budget of 9.1 billion euros for 2024, indicating a commitment to innovation in electric and intelligent vehicle technologies [27].

Core Viewpoint - The article discusses the significant price drop of the BMW X3, a once-popular SUV model, highlighting the intense competition in the automotive market and the strategic adjustments made by BMW to boost sales and market presence [5][20][21]. Price Drop Analysis - The price of the 2025 BMW X3 has decreased dramatically, with the entry price dropping from around 400,000 yuan to approximately 250,000 yuan [5][6]. - The 2025 models currently available include the 25L Luxury Edition, 30L Leading Edition, and 30L Premium Edition, with suggested retail prices of 349,900 yuan, 399,900 yuan, and 449,900 yuan respectively [6]. - In June, the actual retail prices for these models were reported to be significantly lower, with the 25L Luxury Edition priced at 247,900 yuan and the 30L Leading Edition at 312,800 yuan [6][11]. Sales Performance - The sales performance of the new BMW X3 has been underwhelming compared to its competitors, with monthly sales figures for the new and old models showing a decline [20]. - In contrast, competitors like the Mercedes-Benz GLC and Audi Q5L have maintained stronger sales figures during the same period [20]. Market Dynamics - The automotive market is experiencing heightened competition, with new high-end electric vehicles entering the market, putting additional pressure on traditional luxury brands like BMW [21]. - The end of the "high interest, high return" policy for automotive financing is expected to impact pricing strategies, as dealers may need to offer larger discounts to attract buyers [22]. Strategic Adjustments - BMW has shifted its sales focus, previously lowering prices on models like the 3 Series and 5 Series, and is now applying similar strategies to the X3 [23]. - The company is also adapting to consumer expectations, as many potential buyers are waiting for further price reductions before making a purchase [24]. Financial Performance - BMW's financial performance has been declining, with a reported revenue drop of 22% in the Chinese market for the 2024 fiscal year [29]. - The company is undergoing leadership changes to better manage its financial strategies in response to market challenges [30][31]. Future Outlook - Despite the current challenges, BMW continues to invest in innovation, particularly in electric and intelligent vehicle technologies, with a record R&D investment planned for 2024 [35].

Core Insights - The launch of Xiaomi's YU7 has generated significant market excitement, achieving over 240,000 pre-orders within 18 hours, which has surprised industry players and prompted varied responses from competitors [1][2] - The automotive industry is experiencing a potential shift in pricing strategies, with some companies opting to lower prices in response to Xiaomi's success, while others, like Tesla, are increasing prices, indicating a complex market dynamic [3][4][5] Group 1: Xiaomi YU7 Launch Impact - Xiaomi YU7's pre-order success is described as a "miracle" in the automotive industry, with notable figures like Li Xiang and He Xiaopeng acknowledging its unprecedented performance [1] - Competitors such as NIO, Zeekr, and others are offering compensation to YU7 pre-order customers to entice them to switch brands, indicating a competitive response to Xiaomi's market entry [2] Group 2: Competitor Pricing Strategies - Tesla has raised prices for its Model 3 and Model Y, citing increased costs of imported raw materials and upgrades in vehicle performance, which contrasts with the trend of price reductions seen in other brands [3][5] - The automotive market is witnessing a broader trend of price increases among luxury brands like Audi and BMW, as they prepare to return to pre-price war pricing structures following the cessation of high-interest financing incentives [8][10] Group 3: Industry Pricing Dynamics - The end of the "high interest, high return" financing policy has led to a tightening of bank loan policies, resulting in increased vehicle prices and a shift in consumer purchasing behavior [10][11] - There is a growing sentiment that the automotive industry is moving towards a price recovery phase, with many brands expected to raise prices as they adjust to the new financial landscape [18][19] Group 4: Consumer Behavior and Market Sentiment - Consumers are becoming increasingly sensitive to price fluctuations, with many opting to delay purchases in anticipation of further price changes, reflecting a cautious market sentiment [15][16] - Sales personnel report a significant drop in customer traffic and transactions, indicating that the end of aggressive discounting has left potential buyers hesitant [15][16][24]