Workflow
霸王椒酱
icon
Search documents
便捷支付深度嵌入“辣椒之乡”
Jin Rong Shi Bao· 2025-07-16 01:54
Core Insights - The integration of payment infrastructure in Nanhsiung's agricultural sector has significantly boosted local consumption and online sales of specialty products like chili peppers [1][2][3] - The People's Bank of China (PBOC) in Shaoguan has implemented a financial support system that directly benefits local farmers, addressing financing challenges and enhancing financial literacy [1][2] - The promotion of mobile payment systems has led to increased consumer engagement and sales, with initiatives like cash coupons and cross-border payment capabilities [2][3] Group 1: Payment Infrastructure and Economic Impact - The use of the Cloud Flash Payment App has facilitated the issuance of consumption vouchers, generating over 95.76 million yuan in consumer spending and boosting online sales of chili peppers to over 1.5 million yuan [1] - The PBOC has established a financial support system that includes 26.5 billion yuan in intended financing agreements specifically for local agricultural products [1] - The implementation of mobile payment systems has resulted in 18 towns in Nanhsiung achieving mobile payment application standards by June 2025, with over 1,033 merchants adopting a unified payment system [2][3] Group 2: Consumer Engagement and Market Expansion - Local supermarkets are offering instant discounts through mobile payment apps, contributing to nearly 80 million yuan in consumer spending [2] - The PBOC has facilitated the online presence of over 30 local agricultural products, creating a dual sales model that combines offline payments with online marketing [2] - The promotion of local specialties at events like the Canton Fair has helped Nanhsiung's products reach broader markets, including international buyers [2][3]