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霸王茶姬“伯牙绝弦”兑换券
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热搜第一!美团“玩不起”?最新回应来了
Zhong Guo Ji Jin Bao· 2025-08-06 13:35
Core Viewpoint - The incident involving Meituan's "霸王茶姬" promotion has generated significant public attention and criticism due to technical issues and user dissatisfaction with the coupon redemption process [1][3][5]. Group 1: Promotion Details - On August 6, Meituan launched a promotional event for "霸王茶姬" by distributing "伯牙绝弦" coupons valued at 17 yuan, which were set to expire at 23:59 the same day [3]. - Many users reported that after claiming the coupons, they were unable to use them due to system errors, with messages indicating "self-pickup coupon unavailable" or the coupons disappearing entirely [3][5]. Group 2: User Reactions - Users expressed frustration on social media, with comments highlighting their inability to redeem the coupons even after arriving at the stores, and experiencing congested customer service lines [5][9]. - Some users noted that the coupons were automatically restored but with restrictions, such as limited usage times and only for self-pickup [9]. Group 3: Company Response - In the evening of August 6, Meituan's official Weibo account addressed the situation, explaining that the coupons were released prematurely and encouraging users to enjoy the drinks [10]. - Meituan announced that all users who received the "霸王茶姬" drink coupons could redeem them at participating stores until August 10 [11]. - The company also planned to distribute 2.7 million free milk tea coupons to delivery riders and organize offline events in over 20 cities to enhance rider engagement [14].