美团新品奶茶券
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美团外卖回应霸王茶姬兑换券被“召回”
Qi Lu Wan Bao· 2025-08-07 03:46
Group 1 - The core issue involves the recall of "Ba Wang Tea Ji" redemption vouchers that were prematurely issued through Meituan's "Shen Qiang Shou" event, leading to a response from Meituan on August 6 [1] - Meituan initially planned to prepare consumers for the first cup of tea in autumn but mistakenly released the vouchers early, allowing users to redeem their drinks at participating stores until August 10 [3] - In addition, Meituan announced the distribution of 2.7 million new milk tea vouchers both online and offline, which can be claimed by all delivery riders, allowing them to enjoy or share with friends and family [3] Group 2 - During the beginning of autumn, Meituan will distribute over ten thousand free "leisure therapy vouchers" to well-known tea brands across the country, which will be allocated to frontline employees based on store conditions [5] - Employees can use these vouchers for 40 to 60 minutes of free foot massages and other relaxation services to alleviate work-related stress [5]
热搜第一!美团“玩不起”?最新回应来了
Zhong Guo Ji Jin Bao· 2025-08-06 13:35
Core Viewpoint - The incident involving Meituan's "霸王茶姬" promotion has generated significant public attention and criticism due to technical issues and user dissatisfaction with the coupon redemption process [1][3][5]. Group 1: Promotion Details - On August 6, Meituan launched a promotional event for "霸王茶姬" by distributing "伯牙绝弦" coupons valued at 17 yuan, which were set to expire at 23:59 the same day [3]. - Many users reported that after claiming the coupons, they were unable to use them due to system errors, with messages indicating "self-pickup coupon unavailable" or the coupons disappearing entirely [3][5]. Group 2: User Reactions - Users expressed frustration on social media, with comments highlighting their inability to redeem the coupons even after arriving at the stores, and experiencing congested customer service lines [5][9]. - Some users noted that the coupons were automatically restored but with restrictions, such as limited usage times and only for self-pickup [9]. Group 3: Company Response - In the evening of August 6, Meituan's official Weibo account addressed the situation, explaining that the coupons were released prematurely and encouraging users to enjoy the drinks [10]. - Meituan announced that all users who received the "霸王茶姬" drink coupons could redeem them at participating stores until August 10 [11]. - The company also planned to distribute 2.7 million free milk tea coupons to delivery riders and organize offline events in over 20 cities to enhance rider engagement [14].
热搜第一!美团“玩不起”?最新回应来了
中国基金报· 2025-08-06 13:28
Core Viewpoint - The article discusses the controversy surrounding Meituan's promotion of "霸王茶姬" tea vouchers, which were initially issued but then retracted, leading to user frustration and a subsequent clarification from Meituan [2][3][5]. Group 1: Incident Overview - On August 6, Meituan launched a promotional event distributing "霸王茶姬" vouchers worth 17 yuan, which were set to expire at 23:59 the same day [3]. - Many users reported that after claiming the vouchers, they were forcibly retracted by the system, displaying messages like "self-pickup voucher unavailable" or disappearing entirely [3][5]. - Users expressed their dissatisfaction, with some stating they were unable to redeem the vouchers even after arriving at the store, and the customer service was overwhelmed with complaints [5]. Group 2: Meituan's Response - In the evening of August 6, Meituan's official Weibo account addressed the situation, explaining that the vouchers were released prematurely and encouraged users to redeem them by August 10 [9]. - The company received positive feedback from users for its transparent communication and willingness to honor the vouchers despite the initial confusion [9]. Group 3: Additional Promotions - Prior to the incident, Meituan announced plans to distribute 2.7 million cups of new milk tea vouchers to delivery riders and provide over ten thousand free "relaxation therapy vouchers" to frontline employees during the autumn season [11]. - Meituan also plans to host offline pop-up events in over 20 cities, allowing riders to receive free tea and participate in entertainment activities [13].