Group 1 - The core issue involves the recall of "Ba Wang Tea Ji" redemption vouchers that were prematurely issued through Meituan's "Shen Qiang Shou" event, leading to a response from Meituan on August 6 [1] - Meituan initially planned to prepare consumers for the first cup of tea in autumn but mistakenly released the vouchers early, allowing users to redeem their drinks at participating stores until August 10 [3] - In addition, Meituan announced the distribution of 2.7 million new milk tea vouchers both online and offline, which can be claimed by all delivery riders, allowing them to enjoy or share with friends and family [3] Group 2 - During the beginning of autumn, Meituan will distribute over ten thousand free "leisure therapy vouchers" to well-known tea brands across the country, which will be allocated to frontline employees based on store conditions [5] - Employees can use these vouchers for 40 to 60 minutes of free foot massages and other relaxation services to alleviate work-related stress [5]

Core Viewpoint - The incident involving Meituan's "霸王茶姬" promotion has generated significant public attention and criticism due to technical issues and user dissatisfaction with the coupon redemption process [1][3][5]. Group 1: Promotion Details - On August 6, Meituan launched a promotional event for "霸王茶姬" by distributing "伯牙绝弦" coupons valued at 17 yuan, which were set to expire at 23:59 the same day [3]. - Many users reported that after claiming the coupons, they were unable to use them due to system errors, with messages indicating "self-pickup coupon unavailable" or the coupons disappearing entirely [3][5]. Group 2: User Reactions - Users expressed frustration on social media, with comments highlighting their inability to redeem the coupons even after arriving at the stores, and experiencing congested customer service lines [5][9]. - Some users noted that the coupons were automatically restored but with restrictions, such as limited usage times and only for self-pickup [9]. Group 3: Company Response - In the evening of August 6, Meituan's official Weibo account addressed the situation, explaining that the coupons were released prematurely and encouraging users to enjoy the drinks [10]. - Meituan announced that all users who received the "霸王茶姬" drink coupons could redeem them at participating stores until August 10 [11]. - The company also planned to distribute 2.7 million free milk tea coupons to delivery riders and organize offline events in over 20 cities to enhance rider engagement [14].

【导读】"美团×霸王茶姬"免单券被回收？美团外卖回应：8月10日前可兑换 中国基金报记者 晨曦 8月6日，#美团 霸王茶姬#的词条登上微博热搜榜首位，且持续霸榜。 据悉，当日美团通过"神抢手"活动发放霸王茶姬的"伯牙绝弦"兑换券（价值17元），标 注"当日23:59到期"。但大量用户领券后遭系统强制收回，券包显示"自取券包不可用""暂无 可用门店"或直接消失。 部分用户反映已到店门口却无法核销，客服通道拥堵，仅提示"系统繁忙"。也有网友称，"玩 不起别玩""券选完准备下单时秒消失，站在店门口尴尬"。 美团外卖表示，从现在开始，所有领取到霸王茶姬茶饮券的朋友，8月10日前，可以到全国外 卖门店兑换相应茶饮。美团外卖的大方回应，也引来大量网友的好评。 在美团外卖回应之前，美团微信公众号曾发文称，"美团请所有骑手喝奶茶，请奶茶店员按 摩"。其中提到，美团将在线上线下同步发放270万杯新品奶茶券，近期所有跑过单的骑手， 都能免费领取。立秋期间，美团将向全国十多个知名茶饮品牌，赠送超万张免费"休闲理疗 券"，并根据门店实际情况分配给一线员工。 也有网友反馈称，券包已自动恢复，但使用时间被限制在晚上22:55后，且仅限自 ...