Core Points - The company reported a net loss of approximately 434 million yuan for 2024, a year-on-year reduction of 77.91% [1] - Revenue reached approximately 280 million yuan, representing a year-on-year increase of about 103% [1] - Gross profit was around 143.5 million yuan, with a year-on-year increase of approximately 102% [1] Revenue Growth - The revenue growth was primarily driven by increased sales of hair disease and care products as well as daily skincare products [1] - The company achieved a GMV of over 56 million yuan during the "618 event," marking a year-on-year growth of 500% [2] - During the "Double 11 event," the GMV exceeded 110 million yuan, doubling the total achieved during the "618 event" [2] Product Performance - The company continued to launch new products and enhance the product matrix of "Qing Si Ji He®" [2] - The CUP-MNDE ("Bailleul®" Minoxidil Spray) ranked first in sales within the cross-border Minoxidil category on Tmall [2] - The revenue contribution from other hair disease and care products has been steadily increasing [2] Consumer Engagement - The company is focused on building and strengthening long-term consumer trust, with repurchase rates and customer inquiry conversion rates consistently above industry averages [2] - The "Ouma" olive oil series accounted for over 70% of sales in the skincare product category [2] - The share of revenue from other interest e-commerce channels (including Douyin and Xiaohongshu) has been expanding rapidly, significantly boosting the revenue contribution for 2024 [2]