青岛啤酒博物馆沉浸式体验项目
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青岛“文旅+”释放强劲吸引力
Xin Hua Wang· 2025-10-09 02:17
Group 1: Tourism Growth in Qingdao - Qingdao has become a top destination for long-distance travel in China, ranking in the top 10 on the Ctrip platform, with an overall tourism order volume increasing by 18% year-on-year [1] - The city has seen a significant increase in tourism bookings, with a 28% year-on-year growth on the Fliggy platform and over a 200% increase in local entertainment bookings [1] - Qingdao is also among the top 10 most popular domestic cities for foreign tourists, according to data from Qunar [1] Group 2: Cultural and Experiential Activities - The integration of traditional culture into tourism has enhanced visitor experiences, with activities like the "Night Tour of Fushan Bay" becoming popular during the holiday [2] - Various cultural events, including traditional performances and themed activities, attracted around 120,000 participants during the holiday period [3] - The Dabaodao Cultural Leisure Street showcased local heritage crafts, becoming a new cultural landmark for visitors [3] Group 3: New Consumption Models in Tourism - New immersive experiences in venues like the Qingdao Beer Museum have gained popularity, with approximately 90,000 visitors during the holiday, and a 130% increase in foreign tourists [4] - The "Mini Beer Festival" at Qingdao's Golden Beach aims to promote the city as a year-round destination for beer culture, featuring various themed activities [5] - The "Sweet Economy" has emerged as a new growth point, with wedding services at scenic locations seeing a 134% increase in revenue [6] Group 4: Rural Tourism and Filming Locations - The rural area of Houshigou Village has attracted significant tourist traffic, with a daily maximum of 7,000 visitors during the holiday, marking an 11.2% year-on-year increase [6] - The integration of film tourism has drawn attention, with 32 film crews having previously shot in the area, enhancing its appeal as a travel destination [6]