Core Insights - The 113th National Sugar and Wine Products Trade Fair took place from September 20 to October 20, featuring 20 million square meters of exhibition space and participation from 4,027 domestic and international companies, showcasing over 300,000 innovative products, including 30,000 first-time releases [1][2] - The event generated direct economic benefits amounting to 10.6816 billion yuan, with over 10 million participants attending more than 260 activities throughout the month [1][4] - The fair highlighted the transformation of Nanjing into a partner city, emphasizing its cultural richness and economic vitality, which attracted significant participation from various sectors [2][3] Industry Highlights - The fair served as a platform for the launch of new products and industry innovations, with a focus on health foods and specialty agricultural products, showcasing the latest technological advancements across the food production and consumption chain [1][2] - Nanjing's strategic location and vibrant consumer atmosphere positioned it as a prime venue for trade fairs, with 25% of exhibitors coming from the Yangtze River Delta region [3] - The event included a unique "exhibition province linkage" initiative, creating a 5,000 square meter investment promotion area to facilitate trade discussions and promote domestic products abroad [3] Event Activities - The "Autumn Sugar Season" was launched alongside the trade fair, featuring a series of 7 key thematic activities, over 70 well-known dining brands, and more than 700 consumer engagement points across the city [4][5] - The city organized various cultural and promotional activities to enhance consumer engagement, including interactive campaigns that attracted over 600 million participants to local businesses [5]