Core Insights - The 2025 Jing'an Street 3x3 Basketball Championship concluded with the Songjiang Time Lord team winning the championship and the Xinjiang Bay 5% GYM team as the runner-up [2] - The event is part of the 2025 Shanghai International Sports Trend Culture Festival, connecting street culture with public participation [4][12] Event Structure - The championship featured two phases: preliminary rounds and a final, ensuring broad participation and high competitive standards [5][12] - Preliminary rounds took place in four major commercial districts, attracting street basketball enthusiasts and enhancing community cohesion [5] Commercial Integration - The event collaborated with local commercial districts to create a "Sports Consumption Rights Package," offering discounts to participants and spectators at designated merchants [7] - The organization demonstrated professionalism and adaptability by relocating matches indoors during unexpected rain, ensuring a seamless experience for participants [7] Cultural Impact - The event emphasized youth culture, with installations like the "Jing'an Basketball Visual Wall" serving as popular photo spots, reinforcing the connection between sports and the district's youthful, international image [10] - The initiative aims to create a fair and professional platform for basketball lovers, promoting sports as a means of connection and community engagement [10] Economic and Social Value - The championship serves as a significant platform for brand engagement and consumer attraction, showcasing the positive impact of the "Sports+" model on urban renewal and consumer vitality [12]